Bmedia - ładowanieBmedia - ładowanie

The integration of social media with digital outdoor advertising media is transforming the contemporary communication landscape

The integration of social media with digital outdoor advertising media is transforming the contemporary communication landscape

The integration of social media with digital outdoor advertising media is transforming the contemporary communication landscape

Social media continues to enjoy unwavering popularity among its users – especially among Generation Z and Millennials. Building brand awareness and showcasing offerings should therefore be done with social media in mind, as it can boost the sales of your products. In this article, we provide insights into how to use social media to increase conversions and how to integrate it with traditional outdoor campaigns.

Pandemic, E-commerce, and Social Media

The year 2020 brought about significant changes for many business owners in running their stores. Brick-and-mortar establishments experienced a decline in revenue, while all online stores saw an incredible boom and a significant increase in sales. However, as the pandemic progressed, emotions began to settle, and the initial sales spikes started to stabilize. While essential products like food, cosmetics, and household chemicals continued to be in demand, there was a decrease in demand for items like clothing. Hence, many clothing stores started using social media for product sales.

The majority of sales took place on Instagram and Facebook. It is on these two platforms that we can still see sales thriving. Live streams became popular during the pandemic, showcasing clothes on “models” (often the store owners themselves or their relatives), followed by orders being read out in the comments. This form was incredibly simple and didn’t require any financial investment.

Small stores and boutiques could afford such a sales method. But what about larger brands?

Influencer Marketing

To encourage purchases of products available in popular retail chains, brands decided to collaborate with influencers. They are more credible to customers because they seem to be closer to social media users than celebrities. After all, they are ordinary people. Companies would send them PR packages containing clothing and then ask them to create any styling. The possibilities offered by Instagram nowadays allow for seamless transition from influencer posts to the store’s website. Instagram itself has several tools that significantly facilitate shopping.

How to Sell on Social Media?

On Facebook, for example, sales can be conducted through live streams. Another tool is Marketplace, which has now become a robust platform allowing users to find products from all possible categories: from clothing and toys to garden furniture (and even gates and fences).

On the other hand, Instagram offers a “shop” option for business accounts. By configuring it correctly, direct sales can be conducted without the need for an additional shopping platform.

Other tools that support sales on social media include:

  • Posts – showcasing products in posts allows customers to familiarize themselves with the available assortment, and presenting them in a different form than a product shoot makes it easier for customers to make decisions on how a particular item will look on them or in their home.
  • Stories – stories are currently more popular than posts and allow for the inclusion of active links or the “swipe up” option, which allows customers to be redirected to the store’s website by simply swiping up on the screen.
  • Reels – the most popular form of posts on Instagram, as short videos compel users to stay on the platform longer. Additionally, the short format is very accessible to busy audiences. Reels allow for a very creative presentation of products, which is particularly noticeable in the fashion industry.
  • Polls/Q&A – social media is meant to connect people, and building relationships is very important for successful sales on social media. In our report on “customer expectations post-pandemic,” we mentioned that companies should be transparent to customers, respond to customer needs, and almost be their close friends. Engaging followers by creating polls or Q&A sessions is also a way to express interest in consumer opinion, in what they think about your company.

Content video marketing on indoor (D)OOH carriers and social media

A current trend in OOH advertising is DOOH, or Digital Out Of Home, which presents advertisements in the form of moving images. All such carriers allow for the display of video advertisements, and content-rich messages enhance these promotional materials. They are placed at bus and tram stops, in public transport vehicles, and as electronic billboards. You can also find them in waiting rooms at clinics, universities, shopping malls, and office buildings. This form of advertising allows for a more engaging presentation and directly connects it with the online world.

Integrating these communication channels allows consumers to stay connected with your brand. And we know a lot about building brand awareness in public spaces. We are an advertising agency that consistently executes the most interesting OOH campaigns in many Polish cities. We love to surprise our clients and their consumers with unconventional ambient actions and eye-catching transit advertisements. Each campaign is backed by a team of experienced specialists who are increasingly creative. If you also want to surprise your clients—and be amazed by the incredible results of OOH, DOOH, or City transport campaigns—be sure to contact us.

Social media is a very important tool in e-commerce sales. It not only helps increase company revenue but also builds long-lasting relationships with customers. Engaging buyers in the process of choosing designs or showing them behind-the-scenes of product creation meets consumer needs. At the same time, social media requires constant updates because only through regular postings can you build online brand awareness. To authenticate activities on social media, we invite you to connect the real (offline) world with the online world.

BE Media

We provide comprehensive service and implementation of Out-of-home advertising . Thanks to years of experience we know where to find your potential customers and what means to use to draw the attention to your advertising. The confidence that brands have in us is not unfounded – we simply implement effective campaigns. Despite the multitude of media in various parts of the city, we are not obtrusive. Our adverts are not very invasive – both for the user and for the urban landscape. They do not irritate but intrigue the audience. In our opinion, this is the best way for the campaign to be saved in the memory of a potential client.