AIRPORTS

Do you know that 64% of Poles travel by plane? With the increasing number of air routes (including domestic ones), the aircraft is becoming an increasingly popular mode of transport. Having given such optimistic statistics, it can be safely said that airports are a very efficient advertising space for many different types of advertising – from billboard banners to digital advertising and press advertising in airport magazines. Each airport has many different advertising options. Examples of advertising media at airports: multimedia screens, luggage tape billboards, floor advertising, promotional campaigns (exposition), luggage trolleys, airport press.

FOR WHOM?

Advertising at airports is a great place to advertise your company both at the national and international levels. The structure of the promotion channel allows reaching a specific recipient, that is people whose interests are focused around travel and tourism. Nevertheless, there are people of different ages, social status and different professions in the departure hall, hence the message may be just as diverse.

WHY ADVERTISING AT THE AIRPORT?

A clearly defined recipient

High prestige

International recipient

A wide range of media

High coverage of the campaign

Increased product/brand recognition

89%

flights is international traffic

72%

recipients have secondary and higher education

80%

recipients are people with household incomes above 4,000. PLN

65%

recipients are people aged 25-55