Radio Advertising in Poland – 🎙️ Amplify Your Brand’s Voice!
Promote Your Company on Polish Radio
Want to reach millions of Polish customers? Radio advertising is your answer.
In Poland, radio is a constant companion in cars, homes, and workplaces. Over 18 million Poles listen to the radio daily. On top of that, radio consumption is steady all year round.
At BE Media, we know how to make radio work for your brand.
We’ll promote your company to the right people at the right time.
Why Radio Advertising Works
Radio isn’t just for rush hour. It’s all day, every day. People listen to it at home while doing chores. They listen at work to stay informed and entertained.
This constant presence means your radio advertisement has multiple chances to be heard.
Repetition builds brand recognition, and familiarity breeds trust.
Radio is also less intrusive than other media. It doesn’t demand visual attention. People can listen while doing other things — driving, working, cooking, relaxing.
Radio in cars is particularly effective. It’s a direct line to consumers who are out and about, often heading to shops. Your radio advertisement becomes the last message they hear before they decide what to buy. This is powerful.
Start Your Radio Ad Campaign Today
Ready to tap into the power of Polish radio? Contact us!
Let’s discuss your goals and create a radio advertising strategy to reach millions of potential customers.
Tailored Radio Ad Campaigns for Every Brand
At BE Media, we understand the Polish radio landscape. We know the big groups and the local stations.
Seven national stations offer wide coverage: RMF, Radio Zet, Jedynka, Trójka, Dwójka, Polskie Radio24, and Radio Maryja. However, the 305 local stations are crucial for targeted campaigns in specific voivodeships. We know how to use both effectively.
We don’t just buy airtime. We strategise. We analyse listener demographics for each station. We identify the best time slots to reach your ideal customer.
BE Media creates radio advertisements that are unique to your brand.
From jingles to spoken word ads, we choose the format that best suits your brand and campaign goals. Humour, emotion, information — we use the right tone to capture attention and drive action.
Proven Success
Here are the brands that we’ve worked with:
Frequently Asked Questions
We can create a wide range of radio advertisement formats, including jingles, spoken word ads, sponsored segments, and live reads. We tailor the format to best suit your brand and campaign objectives.
Campaign effectiveness can be measured through various methods, including website traffic analysis (looking for increases after radio ad broadcasts), call tracking (using unique phone numbers in radio ads), sales data analysis (comparing sales before and after the campaign), and listener surveys. BE Media provides detailed performance reports to track your campaign’s success.
Yes. Radio advertising allows for both demographic and geographic targeting. Different radio stations attract different listener demographics. We place your radio ads on stations and in time slots that align with your target audience profile and geographic focus.