Medical Clinic Advertising in Poland – 🩺 Reach Patients & Healthcare Visitors!
Key Benefits of Advertising in Clinics and Medical Facilities
Engage Patients During Waiting Times
Patients and their relatives have time to pay attention to the advertising content.
Build Trust
Formats associated with healthcare have a high level of credibility.
Target by Location and Specialisation
The ability to tailor content to a specific group of patients (e.g. paediatrics, orthopaedics, dentistry).
DOOH and classic options (posters, frames, LCD screens).
Targeted Healthcare Advertising
Nowadays, traditional mass media struggles to deliver focused engagement, while digital channels face oversaturation.
Our specialised approach to advertising in medical clinics creates exceptional value for brands that want to establish meaningful connections with their audience.
Healthcare environments provide a uniquely receptive setting for communication. Patients in waiting areas are naturally more attentive and receptive to information, with average dwell times ranging from 20-40 minutes.
This captive audience, combined with the trusted healthcare context, creates optimal conditions for message retention and brand association.
Comprehensive Healthcare Advertising Solutions
Our TV Pharma Premium network stands as Poland’s most prestigious digital signage solution in healthcare settings, delivering up to 3 million high-quality impressions monthly.
This exclusive channel offers:
- strategically positioned high-definition displays throughout patient journeys
- content programming optimised for healthcare environments
- precise targeting capabilities across demographic and geographic parameters
- full coverage of the prestigious Medicover group and affiliated facilities
- unmatched reach of approximately 3 million monthly patient contacts
As the sole provider of this specialised communication channel on the Polish market, BE Media delivers unparalleled access to both patients and medical professionals in premium healthcare settings.
Unmatched Coverage Across Polish Healthcare
BE Media’s network spans more than 1,400 healthcare facilities distributed across 10 Polish provinces.
It ensures your brand maintains a consistent and visible presence within these healthcare settings.
This repeated exposure builds familiarity and trust, which are crucial in influencing health-related decisions.
Forget broad, unfocused campaigns. With BE Media, your message finds its ideal audience, ready and receptive.
Transform Your Healthcare Marketing Approach
Don’t let your message get lost in the noise. Partner with BE Media and gain direct access to millions of engaged individuals within Poland’s healthcare environment!
Contact our specialist team to arrange a free consultation.
Creating Value Through Healthcare Education
Our platform has earned the trust of prestigious institutions, including:
- the Polish Ministry of Health
- leading non-profit healthcare organisations
- scientific societies focused on prevention and treatment
- major pharmaceutical and insurance companies
Aligning your brand with these valuable resources, you create positive associations that transcend conventional advertising.
Backed by European Expertise
BE Media is proud to be part of IDS Media Health International, a recognised leader in marketing to doctors and patients across Europe.
Operating in 15 European countries, IDS Media Health International brings a wealth of experience and expertise to the Polish market.
When you partner with BE Media, you benefit from this international network and the proven strategies that have delivered success for healthcare clients across the continent.
These leading brands have already worked with us:
Frequently Asked Questions
Yes! We offer speciality-specific targeting across our network. Campaigns can be directed toward facilities specialising in particular medical areas (cardiology, orthopaedics, paediatrics, etc.) or toward demographic segments based on facility utilisation patterns.
Our planning team can develop precision targeting strategies based on your specific audience requirements.
While we accommodate urgent requirements when possible, optimal results typically come from campaigns planned 8-12 weeks before implementation. This timeline allows for strategic development, creative optimisation, compliance review, and secured premium positioning within the network.
Yes, absolutely! BE Media offers a full range of creative services, including concept development, graphic design, copywriting, and video production.