Industry News
Stay Updated With the Latest News
Staying ahead of industry developments is challenging. The Polish advertising market has witnessed a remarkable transformation over the past few years.
Here, we break down the most significant news so you can always stay in touch with the latest developments.
Ready to Transform Your Brand’s Visibility?
BE Media offers advertising solutions across Poland’s most impactful locations and formats. Our team combines creative excellence with strategic insight to deliver campaigns that drive measurable results.
Contact us today to discover how we can elevate your brand’s presence across Poland’s most valuable advertising spaces!
Advertising on Trams: Your City-Wide Campaign
Few formats cover a city quite like trams. They glide through downtown streets, busy junctions and residential districts, putting your message in front of commuters all day long. Discover how a well-planned tram campaign builds city-wide visibility, reinforces brand recall through repetition, and reaches audiences that online ads often miss.
How to Advertise in Airports
Airports are premium advertising environments where travellers are relaxed, have time to engage, and are often in a spending mindset. From large-format light boxes and digital totems in departure halls to branded lounges and baggage-claim wraps, airport ads command attention like few other channels. This guide explains how to choose the right format, target the right zones, and maximise your airport campaign ROI.
How to Advertise in Hospitals and GP Surgeries
Waiting rooms and hospital corridors offer a unique advertising environment: captive audiences, extended dwell times, and a context that lends credibility to health-related and wellness messaging. Whether you are promoting pharmaceuticals, insurance, or lifestyle brands, healthcare-facility advertising requires sensitivity and compliance. This guide covers the formats, regulations, and best practices you need to know.
How to Advertise in Universities
University campuses are vibrant hubs where thousands of young, engaged consumers spend their days. From poster boards in lecture halls to digital screens in common areas and branded sampling events, campus advertising lets you connect with the 18-to-25 demographic in an environment where they are receptive and attentive. Here is how to plan a university campaign that resonates.
How to Advertise in Public Transport
Public transport networks move millions of people through cities every day, offering unrivalled exposure for brands of all sizes. Whether it is a full bus wrap, digital screens inside metro carriages, or posters at tram stops, the options are vast. This guide walks you through available formats, planning strategies, and practical tips to help you launch a transport campaign that delivers real results.
Advantages and Disadvantages of Supermarket Advertising
Supermarkets attract a broad, diverse audience every single day, putting your brand right at the point of purchase. In-store advertising offers everything from shelf displays and floor graphics to digital screens and trolley wraps. But challenges like ad clutter, limited creative formats, and varying store footfall can affect your ROI. Here is what you need to know before investing.
How to create effective bus stop ads?! Do’s and Don’ts
Reach millions of Poles daily with impactful bus stop ads! 🚌 Over 86% of Poles use public transport, offering unparalleled exposure. Learn how to create eye-catching ads that stand out from the crowd. Discover key design principles, avoid common pitfalls, and choose the right solutions for your campaign. Read the full article and unlock the potential of bus stop advertising in Poland!
Timeless Outdoor Ads for Fashion and Beauty🌸
The fashion and beauty industries face intense competition in the market. Therefore, their advertising must stand out among the competition. One type of advertising that never goes out of style is OOH (out-of-home advertising). By using the right advertising media, a campaign can achieve great success. But how to promote outdoors to get noticed? Here are our proposals ⏫
The future of OOH, DOOH, and transit advertising in Poland📈
In the advertising world, where attention is the most valuable resource, OOH (Out-of-Home), DOOH (Digital Out-of-Home), and transit advertising are continuously evolving, adapting to changing technologies and consumer behaviors. The year 2025 brings new opportunities and challenges. Let’s explore the key trends and insights that could shape the future of this industry.
Media Buying in Poland: A Step-by-Step Guide for Marketers (Types, Process, and Key Considerations)
Entering the Polish market requires a well-planned media buying strategy that aligns with local consumer behavior and advertising trends. This guide breaks down the essential steps, from choosing the right media channels to navigating negotiations and regulations. Whether you're targeting digital, traditional, or programmatic advertising, you'll gain insights to maximize your campaign’s success.
Generation Z and OOH advertising, how does it work?
Generation Z and OOH advertising? - many will ask with surprise. It turns out that this young (born after 1995), labour market entrant and typically technical generation prefers advertising media similar to traditional ones to those strictly digital. It particularly likes OOH. How is this happening?
Creativity always in fashion
According to MarketingWeek, 65% of consumers say that variety and custom is important to them when it comes to advertising formats. Conventional advertising does not always meet these requirements. Then AMBIENT comes to the rescue!
Frequently Asked Questions
Booking timelines vary by location and format. For standard campaigns, we recommend securing space 8-12 weeks before launch. However, high-demand locations like Warsaw’s central business district or major shopping malls during holiday periods may require 6-month advance bookings. Our planning team can advise on availability for your specific requirements.
Digital content specifications vary across our network. Generally, we support standard formats, including mp4, jpg and HTML5. Resolutions range from 1080×1920 for portrait displays to 3840×2160 for premium large formats. Our technical production guide provides detailed specifications for each location type, and our design team can assist with optimisation if needed.
Absolutely. While nationwide premium campaigns require substantial investment, we offer localised solutions suitable for businesses of all sizes. Our neighbourhood networks allow targeted advertising in specific districts, while our flexible digital options enable shorter campaign durations to manage costs.