Industry News
Stay Updated With the Latest News
Staying ahead of industry developments is challenging. The Polish advertising market has witnessed a remarkable transformation over the past few years.
Here, we break down the most significant news so you can always stay in touch with the latest developments.
Ready to Transform Your Brand’s Visibility?
BE Media offers advertising solutions across Poland’s most impactful locations and formats. Our team combines creative excellence with strategic insight to deliver campaigns that drive measurable results.
Contact us today to discover how we can elevate your brand’s presence across Poland’s most valuable advertising spaces!
The future of OOH, DOOH, and transit advertising in Poland📈
In the advertising world, where attention is the most valuable resource, OOH (Out-of-Home), DOOH (Digital Out-of-Home), and transit advertising are continuously evolving, adapting to changing technologies and consumer behaviors. The year 2025 brings new opportunities and challenges. Let’s explore the key trends and insights that could shape the future of this industry.
How to create effective bus stop ads?! Do’s and Don’ts
Reach millions of Poles daily with impactful bus stop ads! 🚌 Over 86% of Poles use public transport, offering unparalleled exposure. Learn how to create eye-catching ads that stand out from the crowd. Discover key design principles, avoid common pitfalls, and choose the right solutions for your campaign. Read the full article and unlock the potential of bus stop advertising in Poland!
Media Buying in Poland: A Step-by-Step Guide for Marketers (Types, Process, and Key Considerations)
Entering the Polish market requires a well-planned media buying strategy that aligns with local consumer behavior and advertising trends. This guide breaks down the essential steps, from choosing the right media channels to navigating negotiations and regulations. Whether you're targeting digital, traditional, or programmatic advertising, you'll gain insights to maximize your campaign’s success.
Generation Z and OOH advertising, how does it work?
Generation Z and OOH advertising? - many will ask with surprise. It turns out that this young (born after 1995), labour market entrant and typically technical generation prefers advertising media similar to traditional ones to those strictly digital. It particularly likes OOH. How is this happening?
Creativity always in fashion
According to MarketingWeek, 65% of consumers say that variety and custom is important to them when it comes to advertising formats. Conventional advertising does not always meet these requirements. Then AMBIENT comes to the rescue!
Digital outdoor advertising – (re)medium for personalised content
Today's consumer above all expects a company to provide not only exceptional service, but also a service "tailored" specifically for him. Therefore, focusing on customer needs and expectations is an absolute imperative for any company. So how can advertisers provide their audiences with the best service and support that will not only guarantee the acquisition of new customers and the retention of existing ones, but also establish the brand?
News from the world of advertising, or non-standard advertising campaigns from different parts of the world
When you look through the advertising and marketing trade press worldwide, the topic of Covid-19, which has triggered a crisis and a reorganisation of work and values in many industries, still comes up. However, one important and familiar factor for marketers also comes through more and more often and more emphatically in this sector: brands (especially in the post-Covid reality) have to communicate under precise conditions, with very specific consumers, based on a specific situation and need on the part of the customer.
What’s new in the world? – zoom in on eco-outdoor
Recently, many global companies have focused on advertisements whose messages relate to ecology in the broadest sense. The assumptions behind such marketing efforts are several: a) to seek to change the consumer's perception of the surrounding environment, b) to encourage "slowing down" with respect to everyday life, and c) to capture the connection between human functioning and nature, with particular emphasis on showing the benefits of green living and environmental protection.
Summer 2022 with BE Media
Is it worth betting on outdoor advertising this summer? All the signs in heaven and earth say yes. Outdoor advertising is making a great comeback after nearly three years of pandemic and downtime in the industry. The OOH took a serious recovery in spring and is expected to flourish throughout 2022, with a continuation into 2023. Why such assumptions? First of all, it is influenced by one factor: more and more consumers go outside, and thus more and more consumers pay attention to outdoor advertising.
Advertising at stops, why should you use it??
Exposed, eye-catching, and at the same time unobtrusive and balanced - this combination of features makes advertising at bus stops an increasingly popular form of outdoor promotion. However, to be effective, it needs a lot of creativity.
📌Memory in advertising, advertising in memory
According to marketing research, most consumer decisions are made based on memory, and more specifically on the basis of remembered advertising. Buyers decide to buy goods or services because they remember the advertisement they have seen and remembered. However, how to break through the maze of advertising messages to which the average consumer is exposed every day and to stick to the recipient's memory?
🚋Transit advertising in major European capitals
Outdoor advertising has a huge impact on public space. It is a medium with a significant scale of reaching, so every customer can come across its message. This is mainly favoured by the location and the fact that it cannot be turned off. This makes it impossible to ignore it, on the contrary - it accompanies the audience everywhere and at every moment of their closer and further journey. Particularly noteworthy is advertising in public transport, and the following shows how it looks in the largest capitals of Europe.
Frequently Asked Questions
Booking timelines vary by location and format. For standard campaigns, we recommend securing space 8-12 weeks before launch. However, high-demand locations like Warsaw’s central business district or major shopping malls during holiday periods may require 6-month advance bookings. Our planning team can advise on availability for your specific requirements.
Digital content specifications vary across our network. Generally, we support standard formats, including mp4, jpg and HTML5. Resolutions range from 1080×1920 for portrait displays to 3840×2160 for premium large formats. Our technical production guide provides detailed specifications for each location type, and our design team can assist with optimisation if needed.
Absolutely. While nationwide premium campaigns require substantial investment, we offer localised solutions suitable for businesses of all sizes. Our neighbourhood networks allow targeted advertising in specific districts, while our flexible digital options enable shorter campaign durations to manage costs.