Industry News

Stay Updated With the Latest News

Staying ahead of industry developments is challenging. The Polish advertising market has witnessed a remarkable transformation over the past few years.

Here, we break down the most significant news so you can always stay in touch with the latest developments.

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How to grow your medical clinic with effective advertising

How to grow your medical clinic with effective advertising

Joanna Pełech-Mikulska23.06.2026

Promoting a medical clinic takes more than a logo and a phone number. It calls for trust, clarity and the right placement. Done well, advertising reaches patients exactly where they make health decisions, while staying professional and credible. Here we share proven strategies for marketing your clinic effectively and reaching the people who need your care most.

Advantages and disadvantages of billboard advertising

Advantages and disadvantages of billboard advertising

Joanna Pełech-Mikulska23.06.202615.06.2026

Billboards offer huge reach and round-the-clock visibility, but they aren't the right fit for every brand or budget. Before you commit, it's worth weighing the strengths against the limitations. In this article, we lay out the pros and cons of billboard advertising to help you make a confident, informed decision.

Best shopping mall advertising campaigns

Best shopping mall advertising campaigns

Joanna Pełech-Mikulska23.06.202612.06.2026

Shopping malls put your brand in front of people already in a buying mindset, but only the smartest campaigns truly cut through. From eye-catching displays to immersive installations, the best examples turn everyday foot traffic into lasting impressions. Discover standout shopping mall advertising campaigns and the ideas behind them, then learn how to design one that works for your brand.

Fullback, halfback, or city side: which type of bus advertising is best?

Fullback, halfback, or city side: which type of bus advertising is best?

Joanna Pełech-Mikulska23.06.202605.06.2026

Fullback, halfback, city side: each format reaches your audience in a very different way. The right choice depends on your goals, your budget and how boldly you want your brand to stand out on the street. Here we compare the most popular bus advertising formats so you can pick the one that delivers the strongest impact.

How much does advertising on buses cost, and what determines the price?

How much does advertising on buses cost, and what determines the price?

Joanna Pełech-Mikulska23.06.202601.06.2026

Bus advertising can fit almost any budget, but the final price depends on far more than the size of your graphic. Format, route, city, campaign length and the number of vehicles all shape the cost, and small choices can make a big difference. In this guide, we break down exactly what you pay for and how to get the most reach for your money.

Advertising on Trams: Your City-Wide Campaign

Advertising on Trams: Your City-Wide Campaign

Joanna Pełech-Mikulska28.05.202606.05.2026

Few formats cover a city quite like trams. They glide through downtown streets, busy junctions and residential districts, putting your message in front of commuters all day long. Discover how a well-planned tram campaign builds city-wide visibility, reinforces brand recall through repetition, and reaches audiences that online ads often miss.

How to Advertise in Airports

How to Advertise in Airports

Joanna Pełech-Mikulska29.04.2026

Airports are premium advertising environments where travellers are relaxed, have time to engage, and are often in a spending mindset. From large-format light boxes and digital totems in departure halls to branded lounges and baggage-claim wraps, airport ads command attention like few other channels. This guide explains how to choose the right format, target the right zones, and maximise your airport campaign ROI.

How to Advertise in Hospitals and GP Surgeries

How to Advertise in Hospitals and GP Surgeries

Joanna Pełech-Mikulska29.04.202625.04.2026

Waiting rooms and hospital corridors offer a unique advertising environment: captive audiences, extended dwell times, and a context that lends credibility to health-related and wellness messaging. Whether you are promoting pharmaceuticals, insurance, or lifestyle brands, healthcare-facility advertising requires sensitivity and compliance. This guide covers the formats, regulations, and best practices you need to know.

How to Advertise in Universities

How to Advertise in Universities

Joanna Pełech-Mikulska29.04.202614.04.2026

University campuses are vibrant hubs where thousands of young, engaged consumers spend their days. From poster boards in lecture halls to digital screens in common areas and branded sampling events, campus advertising lets you connect with the 18-to-25 demographic in an environment where they are receptive and attentive. Here is how to plan a university campaign that resonates.

How to Advertise in Public Transport

How to Advertise in Public Transport

Joanna Pełech-Mikulska29.04.202608.04.2026

Public transport networks move millions of people through cities every day, offering unrivalled exposure for brands of all sizes. Whether it is a full bus wrap, digital screens inside metro carriages, or posters at tram stops, the options are vast. This guide walks you through available formats, planning strategies, and practical tips to help you launch a transport campaign that delivers real results.

Advantages and Disadvantages of Supermarket Advertising

Advantages and Disadvantages of Supermarket Advertising

Joanna Pełech-Mikulska29.04.202604.04.2026

Supermarkets attract a broad, diverse audience every single day, putting your brand right at the point of purchase. In-store advertising offers everything from shelf displays and floor graphics to digital screens and trolley wraps. But challenges like ad clutter, limited creative formats, and varying store footfall can affect your ROI. Here is what you need to know before investing.

How to create effective bus stop ads?! Do’s and Don’ts

How to create effective bus stop ads?! Do’s and Don’ts

Joanna Pełech-Mikulska12.02.202623.12.2024

Reach millions of Poles daily with impactful bus stop ads! 🚌 Over 86% of Poles use public transport, offering unparalleled exposure. Learn how to create eye-catching ads that stand out from the crowd. Discover key design principles, avoid common pitfalls, and choose the right solutions for your campaign. Read the full article and unlock the potential of bus stop advertising in Poland!

Frequently Asked Questions

How far in advance should we book premium advertising locations? ↑

Booking timelines vary by location and format. For standard campaigns, we recommend securing space 8-12 weeks before launch. However, high-demand locations like Warsaw’s central business district or major shopping malls during holiday periods may require 6-month advance bookings. Our planning team can advise on availability for your specific requirements.

What production specifications should we follow for digital displays? ↑

Digital content specifications vary across our network. Generally, we support standard formats, including mp4, jpg and HTML5. Resolutions range from 1080×1920 for portrait displays to 3840×2160 for premium large formats. Our technical production guide provides detailed specifications for each location type, and our design team can assist with optimisation if needed.

Can smaller businesses with limited budgets benefit from OOH advertising? ↑

Absolutely. While nationwide premium campaigns require substantial investment, we offer localised solutions suitable for businesses of all sizes. Our neighbourhood networks allow targeted advertising in specific districts, while our flexible digital options enable shorter campaign durations to manage costs.