Industry News
Stay Updated With the Latest News
Staying ahead of industry developments is challenging. The Polish advertising market has witnessed a remarkable transformation over the past few years.
Here, we break down the most significant news so you can always stay in touch with the latest developments.
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BE Media offers advertising solutions across Poland’s most impactful locations and formats. Our team combines creative excellence with strategic insight to deliver campaigns that drive measurable results.
Contact us today to discover how we can elevate your brand’s presence across Poland’s most valuable advertising spaces!
How Much Does a Billboard Cost in Poland?
Billboard advertising in Poland has transformed into a dynamic force within the country's marketing ecosystem. Additionally, renting a billboard has become a straightforward process. With the outdoor advertising market reaching a record 806 million PLN in 2024, understanding billboard costs has become crucial for brands seeking impactful visibility.
The “Healthy” brand image strategy – why is Coca-Cola launching ‘Simply Pop’?
Last week, global media reported that Coca-Cola is introducing Simply Pop, a gut-friendly carbonated drink. Another giant in the beverage and food industry has thus joined the movement towards a healthier lifestyle. But what drives the world’s largest food corporations to make such decisions?
How to advertise in Polish malls: costs, best locations & top formats
Shopping mall advertising is an extremely effective marketing tool that allows brands to reach consumers at the exact moment they are making purchasing decisions. Every day, hundreds or even thousands of people walk through shopping centers, seeking inspiration, planning purchases, or choosing products and services. This presents an ideal opportunity to capture their attention and effectively influence their buying choices.
✅ Ads: key lessons from EMEA trends for global brands
The advertising industry is evolving rapidly, and the EMEA region (Europe, Middle East, and Africa) is no exception. The latest MAGNA – EMEA MEDIA LANDSCAPE (Feb 2024) report highlights the growing importance of digital advertising, while traditional media, including OOH (Out-Of-Home) advertising, must adapt to the changing media landscape. What are the key takeaways for 2024? Let’s dive in.
Dedicated Advertising Strategies: How BeMedia creates tailor-made campaigns
In the world of outdoor advertising, standard solutions are increasingly being replaced by personalized strategies. Brands expect campaigns that not only provide visibility but also deliver real business results. At BeMedia, we meet these expectations by offering dedicated advertising strategies, precisely tailored to the needs, goals, and budgets of our clients.
Media Buying in Poland: A Step-by-Step Guide for Marketers (Types, Process, and Key Considerations)
Entering the Polish market requires a well-planned media buying strategy that aligns with local consumer behavior and advertising trends. This guide breaks down the essential steps, from choosing the right media channels to navigating negotiations and regulations. Whether you're targeting digital, traditional, or programmatic advertising, you'll gain insights to maximize your campaign’s success.
How to Measure and Improve Your Advertising Reach? Key Metrics Explained
Maximize the impact of your advertising by mastering key metrics! Learn how to measure and improve your ad reach with actionable tips and expert insights. From understanding impressions to boosting audience engagement, this guide will help you optimize your campaigns for better performance and greater success. Read on to get started!
Top 7 Tips to Create Eye-Catching Out-of-Home Ads
Want to make your outdoor advertising stand out? Discover the top 7 tips for creating eye-catching out-of-home ads that capture attention and leave a lasting impression. From bold designs to strategic placement, these expert strategies will help you boost visibility and engagement. Read on for actionable insights!
OOH and DOOH Advertising: Market Evolution and Forecasts for 2025
The outdoor advertising market is evolving rapidly, adapting to consumer expectations, technological advancements, and global trends. Following the challenging pandemic period, the industry has not only returned to stable growth but also started to pioneer new directions in personalization, sustainability, and creative solutions. In this interview, we explore the trends that dominated 2024, what to expect in 2025, and key insights for planning effective campaigns.
The future of OOH, DOOH, and transit advertising in Poland📈
In the advertising world, where attention is the most valuable resource, OOH (Out-of-Home), DOOH (Digital Out-of-Home), and transit advertising are continuously evolving, adapting to changing technologies and consumer behaviors. The year 2025 brings new opportunities and challenges. Let’s explore the key trends and insights that could shape the future of this industry.
How to create effective bus stop ads?! Do’s and Don’ts
Reach millions of Poles daily with impactful bus stop ads! 🚌 Over 86% of Poles use public transport, offering unparalleled exposure. Learn how to create eye-catching ads that stand out from the crowd. Discover key design principles, avoid common pitfalls, and choose the right solutions for your campaign. Read the full article and unlock the potential of bus stop advertising in Poland!
Advantages and disadvantages of Radio Advertising in Poland📻
Discover the power of radio advertising in Poland! With 76% of households tuning in and strong local market penetration, radio offers unmatched reach and cost-effective campaigns. From morning commutes to targeted audiences, learn how this medium drives results. Dive into the advantages and challenges—read the full article now!
Frequently Asked Questions
Booking timelines vary by location and format. For standard campaigns, we recommend securing space 8-12 weeks before launch. However, high-demand locations like Warsaw’s central business district or major shopping malls during holiday periods may require 6-month advance bookings. Our planning team can advise on availability for your specific requirements.
Digital content specifications vary across our network. Generally, we support standard formats, including mp4, jpg and HTML5. Resolutions range from 1080×1920 for portrait displays to 3840×2160 for premium large formats. Our technical production guide provides detailed specifications for each location type, and our design team can assist with optimisation if needed.
Absolutely. While nationwide premium campaigns require substantial investment, we offer localised solutions suitable for businesses of all sizes. Our neighbourhood networks allow targeted advertising in specific districts, while our flexible digital options enable shorter campaign durations to manage costs.