Case Studies & Projects
News from the world of advertising, or non-standard advertising campaigns from different parts of the world
When you look through the advertising and marketing trade press worldwide, the topic of Covid-19, which has triggered a crisis and a reorganisation of work and values in many industries, still comes up. However, one important and familiar factor for marketers also comes through more and more often and more emphatically in this sector: brands (especially in the post-Covid reality) have to communicate under precise conditions, with very specific consumers, based on a specific situation and need on the part of the customer.
Summer 2022 with BE Media
Is it worth betting on outdoor advertising this summer? All the signs in heaven and earth say yes. Outdoor advertising is making a great comeback after nearly three years of pandemic and downtime in the industry. The OOH took a serious recovery in spring and is expected to flourish throughout 2022, with a continuation into 2023. Why such assumptions? First of all, it is influenced by one factor: more and more consumers go outside, and thus more and more consumers pay attention to outdoor advertising.
📌 Case Study: Sharp manufacturer of smart home electronics
Many clients are looking for a new way to reach active consumers to inform them about their products as quickly as possible and simply increase sales. Successful communication with a potential customer consists of many interconnected elements that determine the effectiveness of such activities.
📌 The best Christmas ads
Atmospheric candles and lights, a colorful Christmas tree, family time, evenings under a blanket with hot chocolate – December is the most atmospheric month of the year, which is primarily associated with Christmas.
Coca-Cola’s Christmas ads
Coca-Cola's Christmas ads are known worldwide and often become a symbol of the approaching Christmas season. These ads are filled with magic, warmth, and joy, aiming to convey a sense of community and holiday cheer to the viewers. Here are a few examples of Coca-Cola's Christmas ads and some characteristic slogans. "Holidays are coming!" is one of the most recognizable and iconic slogans used by Coca-Cola in its Christmas ads. This phrase is often associated with the joyful anticipation of the upcoming Christmas holidays and serves as a symbol of the beginning of the holiday season.
Personalized DOOH Networks as Natural and Effective Extensions of Tedious Advertising Campaigns
The effectiveness of advertising campaigns is pivotal in achieving desired outcomes. Conventional advertising methods often become insufficient and even tiresome for audiences. In such a context, dynamic and personalized Digital Out-of-Home (DOOH) advertising networks emerge as modern and efficient tools, naturally prolonging mundane and ineffective campaigns, infusing them with new life and vitality.
Advertising is breaking out of the box! Here’s how the film Barbie became a hit before it even screened.
Advertising is breaking out of the box! Here's how the film "Barbie" became a hit before it even screened. This is the first case in the history of American cinema where more was spent on marketing than on the actual film production. You probably already know which movie we're talking about. Premiering in June 2023, "Barbie" is proof that well-executed advertising pays off quickly.
TOP 5: the most interesting OOH campaigns of 2023
The OOH market grows stronger every year, and advertisers can execute their campaigns in various ways. At Be Media, 2023 was a year of intense work, many realized campaigns, and innovative ideas. The year 2023 is behind us, so we can summarize and highlight the most interesting OOH (Out-of-Home) campaigns of 2023. Here are a few examples from both the Polish and international markets that particularly caught our attention.
Most interesting bus advertisements from around the world
Bus advertising is one of the most interesting and effective forms of OOH advertising. It allows reaching a wide audience, increases campaign conversion rates, and, above all, reaches target groups more precisely. A creatively designed campaign stays in the audience's memory, which enhances brand recognition. Bus advertisements are popular worldwide, and there are many executions that have become very popular. That's why we've created our (subjective) ranking of the best campaigns implemented on public transport vehicles from around the world.
The Secrets of Successful Radio Campaigns of Iconic Brands in Poland❤️
Radio, with its unique ability to engage listeners, remains a powerful medium for delivering marketing messages. Memorable sound plays a crucial role in building iconic brands. Distinctive melodies, narratives, or sound effects enhance brand recognition. Through sound, a brand gains identity, and its advertising slogan penetrates our perception even more effectively. Here are several examples of radio campaigns by companies that have effectively utilized sound.