Trends & Technologies
Best shopping mall advertising campaigns
Shopping malls put your brand in front of people already in a buying mindset, but only the smartest campaigns truly cut through. From eye-catching displays to immersive installations, the best examples turn everyday foot traffic into lasting impressions. Discover standout shopping mall advertising campaigns and the ideas behind them, then learn how to design one that works for your brand.
The future of OOH, DOOH, and transit advertising in Poland📈
In the advertising world, where attention is the most valuable resource, OOH (Out-of-Home), DOOH (Digital Out-of-Home), and transit advertising are continuously evolving, adapting to changing technologies and consumer behaviors. The year 2025 brings new opportunities and challenges. Let’s explore the key trends and insights that could shape the future of this industry.
Creativity always in fashion
According to MarketingWeek, 65% of consumers say that variety and custom is important to them when it comes to advertising formats. Conventional advertising does not always meet these requirements. Then AMBIENT comes to the rescue!
Digital outdoor advertising – (re)medium for personalised content
Today's consumer above all expects a company to provide not only exceptional service, but also a service "tailored" specifically for him. Therefore, focusing on customer needs and expectations is an absolute imperative for any company. So how can advertisers provide their audiences with the best service and support that will not only guarantee the acquisition of new customers and the retention of existing ones, but also establish the brand?
What’s new in the world? – zoom in on eco-outdoor
Recently, many global companies have focused on advertisements whose messages relate to ecology in the broadest sense. The assumptions behind such marketing efforts are several: a) to seek to change the consumer's perception of the surrounding environment, b) to encourage "slowing down" with respect to everyday life, and c) to capture the connection between human functioning and nature, with particular emphasis on showing the benefits of green living and environmental protection.
How big is the outdoor advertising market
Outdoor advertising, also known as out-of-home (OOH) advertising, includes billboards, transit advertising, and other forms of advertising that reach consumers when they are outside of their homes. According to a report by the Outdoor Advertising Association of America (OAAA), outdoor advertising spending in the United States alone was over $8 billion in 2020. This represents a 2.6% increase from the previous year and a steady growth trend over the past decade.
The integration of social media with digital outdoor advertising media is transforming the contemporary communication landscape
Social media continues to enjoy unwavering popularity among its users – especially among Generation Z and Millennials. Building brand awareness and showcasing offerings should therefore be done with social media in mind, as it can boost the sales of your products. In this article, we provide insights into how to use social media to increase conversions and how to integrate it with traditional outdoor campaigns.
Advertising using the Internet of Things (IoT): displaying ads on IoT devices in public transport
IoT technology is not the newest technology. In fact, it is used daily by almost every mobile phone owner. Many companies still do not realize that by using this technology, they can create precise advertising campaigns broadcasted in public transport – one of the most effective forms of OOH (Out-Of-Home) advertising. From this article, you'll learn what IoT is, how it is used in marketing, and the benefits it brings to companies.
Short video formats🎥
Social media consistently evoke strong emotions among most people. Some love it, while others hate it. Regardless, it’s important to remember that social media (SoMe) is one of the most important marketing tools. They shorten the distance between creators and followers, fostering customer loyalty to the brand. Therefore, it's worth dedicating some time to social media and creating engaging videos for TikTok and Instagram. But how do you do that?
🍉Data-Driven Advertising
An effective OOH campaign can be said to occur when there is an increase in brand awareness. Outdoor advertisements can sell, but their main task is to build the image and awareness of the brand among potential customers. Poles do not like advertisements, but when they are personalized, their reception is positive. In this article, you will learn how to use customer data to create more personalized and effective outdoor campaigns.
AI-Driven OOH Campaigns: The Future of Data-Driven Advertising
In today’s rapidly evolving marketing landscape, Out-of-Home (OOH) advertising is undergoing a digital transformation powered by artificial intelligence (AI). AI-driven OOH campaigns are redefining how brands connect with their audiences, blending the physical presence of outdoor ads with the precision of data-driven advertising.
OOH and DOOH Advertising: Market Evolution and Forecasts for 2025
The outdoor advertising market is evolving rapidly, adapting to consumer expectations, technological advancements, and global trends. Following the challenging pandemic period, the industry has not only returned to stable growth but also started to pioneer new directions in personalization, sustainability, and creative solutions. In this interview, we explore the trends that dominated 2024, what to expect in 2025, and key insights for planning effective campaigns.