Knowledge Base
Stay Ahead With Cutting-Edge Resources
The outdoor advertising market has evolved dramatically over the past decade.
No longer limited to standard billboards, today’s out-of-home (OOH) advertising encompasses a diverse ecosystem of formats and technologies that reach consumers throughout their daily journeys.
In our knowledge base, we share unique insights we’ve uncovered over the years of planning and running advertising campaigns.
Transform Your Advertising Strategy
With over a decade of experience in Poland’s advertising landscape, BE Media delivers comprehensive campaign solutions.
Our integrated approach ensures your message reaches the right audiences in the right environments with maximum impact.
Contact our team today for a free consultation!
Winter DOOH Magic: When Advertising Becomes Part of the Experience
Winter is not just a time of holiday excitement and shopping enthusiasm. It’s also the moment when outdoor advertising takes on a whole new dimension — becoming part of the atmosphere, rituals, and shared experiences.
Advantages and Disadvantages of Radio Advertising
Teaser: Radio advertising remains a powerful marketing tool in the digital age. It offers unique benefits that many businesses overlook. Whilst it presents certain challenges, understanding both its strengths and limitations can help you determine whether radio is the right channel for your advertising campaigns. This guide explores everything you need to know about radio […]
Lift Ads: A Step Closer To Making Money by Advertising
Teaser Lift advertising represents an untapped goldmine in the out-of-home marketing landscape. With millions of people using lifts in office buildings, shopping centres, and residential complexes, these confined spaces offer unprecedented opportunities for advertisers. Whether you’re a property owner looking to monetise vertical spaces or a marketer seeking captive audiences, lift ads deliver results that […]
The Power of In‑Office Advertising and How to Use It to Your Advantage
Teaser: Your office walls, screens, and communal spaces represent untapped marketing territory. In-office advertising is a strategic tool for internal communication, brand reinforcement, and performance enhancement. When executed properly, these targeted messages create lasting impact where your team spends most of their working hours. The Power of In‑Office Advertising and How to Use It to […]
Why Choose Cinema Advertising
Teaser: Cinema advertising delivers unmatched audience attention. Unlike scrollable content, cinema ads command full-screen focus from engaged viewers who’ve chosen to be entertained. This premium environment combines emotional receptivity with high-quality production values, creating powerful brand connections that translate into measurable results. Nowadays, capturing genuine audience attention has become increasingly challenging. Consumers skip ads, block […]
How Effective Are Ads on Buses and Bus Shelters?
Teaser Bus advertising remains one of the most visible forms of outdoor marketing in urban environments. From wrapped double-deckers to digital displays at shelters, these platforms reach millions of commuters daily. But do they actually drive results? This article examines the measurable impact, cost benefits, and psychological advantages of bus-based advertising campaigns. Buses and bus […]
Benefits of Mobile Billboard Advertising
Teaser: Mobile billboard advertising brings your message directly to your audience. Unlike static billboards, these moving advertisements travel through high-traffic areas, generating thousands of impressions throughout the day. This dynamic approach offers businesses unprecedented flexibility, measurable results, and exceptional value for their marketing investment. In an increasingly crowded advertising landscape, businesses constantly seek new ways […]
Myths and Misconceptions About Out of Home Advertising
Teaser: Out of home advertising continues to thrive in the digital age. Yet, countless misconceptions prevent businesses from leveraging its power. Many marketers dismiss OOH based on outdated information. Let’s separate fact from fiction and explore what modern out of home advertising truly offers. Out of home (OOH) advertising remains one of the most visible […]
Why Use Shopping Malls Advertising?
Teaser Shopping malls remain powerful advertising platforms despite the rise of digital commerce. With millions of shoppers passing through their doors weekly, these retail destinations offer unparalleled opportunities for brands to connect with consumers at the crucial point of purchase. From digital screens to experiential activations, mall advertising delivers tangible results that online channels simply […]
LED Video Walls for Advertising
Teaser LED video walls are an excellent way to capture the attention of your audience. They offer unprecedented visual impact and flexibility, capturing attention in ways traditional static billboards never could. It’s the best option to deliver vivid content that resonates with modern audiences. From bustling city centres to retail environments, LED technology is reshaping […]
Beyond Digital Boundaries: How To Maximise Campaign Impact With DOOH and Social Media
Teaser The convergence of digital out-of-home advertising and social media represents the next frontier in integrated marketing. Brands that successfully bridge physical and digital spaces create immersive experiences that amplify reach, engagement, and conversion. This symbiosis changes passive viewers into active participants and generates astonishing results. Today’s most successful campaigns exist both in the digital […]
Airport Advertising: 10 Reasons Why It Works
Captive audiences, extended dwell times, and affluent demographics make airports advertising goldmines for savvy marketers. But successful airport campaigns require understanding unique passenger behaviours and terminal environments that differ dramatically from street-level outdoor advertising. Explore why airport advertising delivers exceptional results when executed strategically. Airport advertising occupies a unique position in the marketing world. Unlike […]
Frequently Asked Questions
Outdoor advertising in Poland follows several pricing models depending on format and location. Traditional billboards typically operate on 2-4 week cycles with costs ranging from 2,000-15,000 PLN per period depending on location category. Premium city centre positions command premium rates, while secondary routes offer more economical options.
Digital formats generally use impression-based pricing (cost per thousand views) or time-slot systems. Most providers offer discounts for longer campaign durations and multi-location packages.
Production requirements vary by format. Standard billboards typically require 150 DPI resolution at a 1:10 scale. Digital formats accept common video formats but often require adaptation to non-standard aspect ratios. Consider Poland’s climate when selecting materials — vinyl installations during winter months require special cold-weather adhesives.
Yes, it does. Poland experiences distinct seasonal patterns affecting both audience movement and receptivity. Summer months (June-August) see increased outdoor activity and tourism, particularly in urban centres and coastal areas. Winter campaigns face reduced daylight hours but benefit from illuminated displays commanding greater attention.
While traditional OOH offers broad reach, sophisticated targeting is possible through strategic placement. Business professionals can be reached through campaigns concentrated in office districts and premium transport routes. Youth audiences cluster around universities, entertainment venues, and specific retail environments.