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Billboard Advertising in Poland
- Get Noticed with Outdoor Billboards!

Key Benefits of Outdoor Advertising

Wide local and regional reach

Possibility of precise campaign targeting in specific cities and routes.

Constant visibility 24/7

Unmissable – billboards work regardless of the time of day or year.

High cost-effectiveness

Ideal format for building brand awareness.

Possibility of non-standard formats

3D, illuminated elements, special structures.

Amplify Your Message & Maximise Your Reach

In the bustling Polish market, cutting through the noise is critical. For decades, savvy businesses have turned to one proven method: outdoor advertising.

At BE Media, we know where the eyes are, what resonates with the Polish public, and how to craft campaigns that deliver real results.

Whether you’re launching a new product, building brand awareness, or driving foot traffic to your store, our billboard advertising services provide the reach and impact you need.

Outdoor billboard advertising – a proven way to expand your audience

Outdoor advertising is one of the most popular and effective forms of promotion. Outdoor billboards and digital advertising media are considered to be particularly effective, as they can reach a really large group of recipients, especially if they are placed in busy places.

Billboard advertising – what should we know?

Billboard advertising in Poland appeared in the 1990s. However, it quickly settled in the local landscape and are still present in large numbers both in large agglomerations and outside them. Billboard outdoor advertising (OOH) and digital boards advertising is very popular. Both the largest concerns and much smaller local companies use them for their advertising campaigns.

A billboard, initially known as a board, is a large advertising medium, most often in the form of a free-standing structure or a poster placed, for example, on the wall of a building. Billboard advertisements are printed on special paper that is resistant to weather conditions (rain, snow). In principle, these are advertisements with exposure from several weeks to several months.

In Poland, billboards are available in the following standards:

• Billboards – 12 m² in the format of 5.04 × 2.38 meters

• Billboards – 12 m² in the format of 4 × 3 meters;

• Billboards – 18 m² in the format of 6 × 3 meters;

• Billboards – 36 m² in the format of 12 × 3 meters;

• Billboards – 48 m² in the format of 12 × 4 meters.

In large cities, mega boards are also sometimes used, most often in non-standard formats, as well as areas over 50 m² and up to 300 m² (advertisements on buildings). In addition, sometimes smaller billboards with an area of 6 m² are also found (especially at metro and railway stations). This category sometimes also includes citylights – a type of illuminated advertisements, which usually appear in much smaller formats. It is also possible to use mobile boards usually placed on trailers. Their standard dimensions are the same as the so-called euro billboard.

Outdoor billboard advertising – the main benefits

The popularity of billboard outdoor advertising is primarily influenced by its advantages. It can be used both to complement a campaign conducted in other channels and be the only tool to promote a brand or product.

Advantages of billboard advertising

Both the global billboard advertising and billboard advertising in Poland is a media message that guarantees:

• huge, mass coverage, and thus the effectiveness of the message

• reaching all audiences – regardless of their interests or age. Each billboard generates thousands of advertising contacts a day

• billboards are a medium that is able to act globally and locally at the same time

• communication uniqueness. The campaign on billboards is a message located in the public space

• an image is 1000 words that cannot be turned off or ignored – this makes it more powerful and meaningful.

Digital billboards allow even more creative use of advertising space, which can be personalized or changed to other adverts. Customers may sometimes choose to share their display ad time with other companies, then the message may be displayed alternately every few minutes.

The use of a billboard

Billboard advertising can be relatively inexpensive depending on size and location, but costs should be related to the type of message you want to convey. Billboards are a type of surface that is often in the field of view for a short time, therefore the message should be quick to read, so it should not contain too much information.

This type of advertising can be a great option if your campaign is about awareness and branding, but should be avoided if you want to convey a lot of information about your product or service.

Billboard advertising in Poland, since its appearance three decades ago, continues to bring tangible benefits to companies. However, to be optimally effective, it must be well designed, taking into account 3 essential factors:

• location (in city centres or on frequently used roads, depending on the desired recipient and advertised product)

• content (a short but meaningful message, where the customer has no doubts about what the offer is about. Six words is the perfect amount of information on a billboard – it is a short, direct and easy to read/remember way to communicate with potential consumers)

• graphic design (with an image that will immediately catch the eye of the recipient, and therefore with surprising (and even shocking), but aesthetic graphics.

Billboards are an essential part of outdoor advertising, and at the same time a very important point in the media plan of each brand. Our offer includes over 20,000 advertising media in large cities, medium and small towns throughout the country.

We cordially invite you to cooperate with BE Media!

Tailored Solutions for Every Business

No two businesses are alike. That’s why we don’t offer cookie-cutter solutions.

We take the time to understand your goals, target audience, and budget to create a campaign that’s perfectly tailored to your needs.

From selecting the ideal locations to crafting compelling creative, we’re with you every step of the way.

Let’s Get Started Today

Ready to dominate the Polish market? Contact BE Media today for a free consultation!

Let us show you how our solutions can help you achieve your business objectives.

Use the Power of Visual Impact

Picture your message dominating a key arterial route in the heart of Warsaw, catching the eye of thousands of potential customers every day.

A well-designed billboard advertising is a dynamic storytelling tool.

It’s a chance to capture attention, convey your message, and create a lasting impression in a matter of seconds.

Our team of experienced designers and marketers will work with you to create visually stunning campaigns that cut through the clutter and resonate with your target audience.

A Legacy of Success

For years, BE Media has been helping businesses of all sizes achieve their marketing goals through effective outdoor advertising.

Our extensive network of billboards in Poland, combined with our expertise in campaign strategy and creative execution, makes us the ideal partner for your next advertising endeavour.

Frequently Asked Questions

What are the benefits of using digital billboards?

Digital billboards allow for dynamic content changes, allowing you to display different ads at various times of the day or week. They also offer the potential for real-time updates and interactive campaigns.

How does BE Media ensure the quality of billboard locations?

We conduct thorough site surveys to assess visibility, traffic flow, and demographics before recommending a location. We also maintain relationships with local authorities and property owners to secure prime advertising spots.

What is the typical lifespan of a billboard advertising campaign?

The ideal campaign length depends on your specific goals and budget. We recommend a minimum of 4-6 weeks to allow sufficient time for your message to resonate with the target audience.

Can BE Media handle the printing and installation of billboard advertisements?

We offer a complete end-to-end service, including design, printing, and professional installation. We use high-quality materials and techniques to ensure your advertisement looks its best and withstands the elements.