Advertising in public transport in Kraków
Advertising in public transport Kraków
The geographical location of the city favours the promotion of cities and regions. The residents of the city who see an advertisement will gain an interesting offer to spend the weekend, while tourists will learn more about the top attractions of the place. Given the convenient transport connections to Krakow and the fact that Krakow in Poland is the most-visited city by tourists, the effects of the campaign can be really satisfactory. Advertising in public transport in Krakow is a great way to promote products or services for both local entrepreneurs and companies operating in a wider scope. Such advertising on buses or trams makes that reaching a different group of recipients is very easy – it is seen by all travellers, including people who have limited access to other mass media – the press, the Internet and television.
DIGITAL SCREENS IN BUSES
ADVERTISING FRAMES IN BUSES
Advertise in Krakow
Advertising on trams and buses can have various forms – dynamic; as a spot displayed on communication screens or static; frames in buses and trams. The promotional materials inside the vehicle catch the eye of the passengers, who unwittingly, when they want to fill their time during the trip, focus on the message and absorb the transmitted information. Advertisement on monitors can be displayed in all vehicles which have the appropriate screen. Another way to mobile promotion in Krakow is wrapping trams and buses – full or fullback advertising attracts the attention of all road users: pedestrians, drivers and passengers of public transport. One wrapped vehicle moving around Krakow is a chance for hundreds of new customers!
- for whom?
Advertising in public transport in Krakow is also very popular among local companies and the FMCG, health & beauty and auto-motor industries. Advertising gives the opportunity to reach a specific recipient and to get acquainted with the advertising spot calmly, e.g. during the way to work. Thanks to this, the message is distinguished by its high efficiency. During a long journey the recipient involuntarily focuses on the advertisement. Moreover, his attention will probably be drawn by the dynamic, colourful and vivid picture which makes the precisely matched content more attractive.