Any advertising campaign carried out outdoors with the aim of publicizing your brand, products and services is termed ‘Outdoor Advertising’. The types of outdoor advertising depending on the media applied may include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar structure. Outdoor advertising works excellently for the promotion of products and services in specific geographic locations. Whilst billboards, bus benches, and transit advertising may be very effective for the owner or manager of an SME (small and medium enterprise), every successful outdoor campaign must begin with your own locations and signage.
Your outdoor sign is usually the first thing a potential customer notices as soon as they get to your office. Your outdoor sign should be adequately bright and conspicuous to capture the attention of everyone that looks towards it (without being garish). Also, it should be sufficiently informative to let prospective customers know what you sell and the services you offer as well as the unique features that should attract them specifically to your business. Whilst taking a ride around your city, you may take note of which signs catch your attention. It is difficult to note those in damp colours as they won’t make you want to look twice. For instance, a traffic sign is usually pasted with reflectors to catch the attention of the driver, else it is useless especially at night.
After you look at a sign, you try to consider the impression each sign gives you bearing in mind that you never get a second chance to make a first impression. Investing this idea in your marketing strategy will bring in a whole new aura of positive results and productive advertising so you should give this crucial marketing technique your best efforts. In a situation where you are employed at a logistics firm that uses a fleet of vehicles to conduct deliveries or provide any other services, your company’s name, logo, and phone number should be made considerably obvious on these vehicles. It is a free means of advertising your brand and this allows you to increase your exposure in your market.
Outdoor advertising on billboards
Billboards are considered very effective especially when situated near the business they advertise. Due to their high cost, they are usually used to reach out to very large audiences, such as those used in political campaigns. They’re very likely to be too expensive for smaller firms, while some states and communities like in the US have strict ordinances governing the placement of billboards. In Vermont, for example, they’re completely prohibited.
Bus-bench advertising is an excellent medium because it’s strategically placed, just like the billboard. Essentially, bus-bench advertisers have a massive audience to inform about their products, since they are held captive at red lights or in slow-moving traffic. Statistics released by an executive of a Los Angeles-based bus bench manufacturing company said that an advertisement on one bus bench at a busy Los Angeles intersection would be seen by 35,000 to 50,000 people per day. Another reliable medium for outdoor advertising in Warsaw is public transport advertising, While you can call a local bus company to find out rates for advertising space on their bus-stop benches. It is better to hire outdoor advertising agencies to handle your advertisement services for a more productive campaign.
In Poland, outdoor advertising on public places and amenities including buses and taxicabs consistently reaches out to tons of people, especially commuters. Since your ads are highly visible, your content and strategic placement should be professionally handled by a reliable firm like BE Media to ensure premium conversions. BE Media offers the best outdoor advertisement services in Warsaw and other areas of Poland at very affordable rates. Contact us or visit our website for more information.