Tricity’s urban transport can be divided into three main transport organisers:
1. Public Transport Authority of Gdańsk (ZTM Gdańsk)
2. Public Transport Authority of Gdynia (ZKM Gdynia)
3. TriCity Rapid Urban Railway (SKM Trójmiasto)
Travelling across Gdansk is based mainly on the ZTM Gdańsk bus and tram network. The vehicles are beige and red. The buses reach practically every part of the city of Gdansk and every part of Sopot. Travelling across Gdynia is based mainly on the ZKM Gdynia bus and trolleybus networks. The vehicles are white and blue. The buses reach practically every part of the city of Gdynia and Sopot. When travelling between cities, it is best to choose the SKM Tricity trains. The trains stop in such cities as: Gdańsk, Sopot, Gdynia, Rumia, Reda, Wejherowo, Kartuzy, Kościerzyna, Żukowo.
In bus advertising, buses and their related infrastructureis a medium commonly used by advertisers to reach the public with their message.
DIGITAL SCREENS IN TRAMS
ADVERTISING FRAMES AND PLATES IN TRAMS
DIGITAL SCREENS IN BUSES
ADVERTISING FRAMES IN BUSES
ADVERTISE IN Gdańsk, Gdynia and Sopot
Advertising on trams and buses can have various forms – dynamic; as a spot displayed on communication screens or static; frames in buses and trams. The promotional materials inside the vehicle catch the eye of the passengers, who unwittingly, when they want to fill their time during the trip, focus on the message and absorb the transmitted information. Advertisement on monitors can be displayed in all vehicles which have the appropriate screen.
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Advertising in public transport in Tricity is also very popular among local companies and the FMCG, health & beauty and auto-motor industries. Advertising gives the opportunity to reach a specific recipient and to get acquainted with the advertising spot calmly, e.g. during the way to work. Thanks to this, the message is distinguished by its high efficiency. During a long journey the recipient involuntarily focuses on the advertisement. Moreover, his attention will probably be drawn by the dynamic, colourful and vivid picture which makes the precisely matched content more attractive.