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📌Memory in advertising, advertising in memory

📌Memory in advertising, advertising in memory

According to marketing research, most consumer decisions are made based on memory, and more specifically on the basis of remembered advertising. Buyers decide to buy goods or services because they remember the advertisement they have seen and remembered. However, how to break through the maze of advertising messages to which the average consumer is exposed every day and to stick to the recipient's memory?

Summer 2022 with BE Media

Summer 2022 with BE Media

Is it worth betting on outdoor advertising this summer? All the signs in heaven and earth say yes. Outdoor advertising is making a great comeback after nearly three years of pandemic and downtime in the industry. The OOH took a serious recovery in spring and is expected to flourish throughout 2022, with a continuation into 2023. Why such assumptions? First of all, it is influenced by one factor: more and more consumers go outside, and thus more and more consumers pay attention to outdoor advertising.

What’s new in the world? – zoom in on eco-outdoor

What’s new in the world? – zoom in on eco-outdoor

Recently, many global companies have focused on advertisements whose messages relate to ecology in the broadest sense. The assumptions behind such marketing efforts are several: a) to seek to change the consumer's perception of the surrounding environment, b) to encourage "slowing down" with respect to everyday life, and c) to capture the connection between human functioning and nature, with particular emphasis on showing the benefits of green living and environmental protection.

Creativity always in fashion

Creativity always in fashion

According to MarketingWeek, 65% of consumers say that variety and custom is important to them when it comes to advertising formats. Conventional advertising does not always meet these requirements. Then AMBIENT comes to the rescue!

Digital outdoor advertising – (re)medium for personalised content

Digital outdoor advertising – (re)medium for personalised content

Today's consumer above all expects a company to provide not only exceptional service, but also a service "tailored" specifically for him. Therefore, focusing on customer needs and expectations is an absolute imperative for any company. So how can advertisers provide their audiences with the best service and support that will not only guarantee the acquisition of new customers and the retention of existing ones, but also establish the brand?

News from the world of advertising, or non-standard advertising campaigns from different parts of the world

News from the world of advertising, or non-standard advertising campaigns from different parts of the world

When you look through the advertising and marketing trade press worldwide, the topic of Covid-19, which has triggered a crisis and a reorganisation of work and values in many industries, still comes up. However, one important and familiar factor for marketers also comes through more and more often and more emphatically in this sector: brands (especially in the post-Covid reality) have to communicate under precise conditions, with very specific consumers, based on a specific situation and need on the part of the customer.