💡Blog- Ideas Avenue
How does OOH advertising increase the effectiveness of online campaigns?
Digital advertising and social media play a key role in marketing strategies; however, Out-of-Home (OOH) advertising, Digital Out-of-Home (DOOH), and campaigns in public transportation are gaining importance as effective support for online activities, bringing new value to integrated campaigns. More and more companies are recognizing that combining OOH with online campaigns can significantly increase their effectiveness.
The synergy of OOH and radio advertising📻
Radio is a medium that continues to thrive. Unlike print media, radio has never faced the threat of decline, proving that its format meets the needs of its audience. At Be Media, we also focus on growth, which is why we’ve introduced a new service: radio advertising. This article will outline the benefits of radio advertising and how to maximize its reach.
The timeless charm and modern power of radio advertising in Poland!
In an era dominated by digital media, it might be tempting to think that radio has faded into the background. But in Poland, radio is anything but obsolete. In fact, it remains one of the most effective ways to connect with people across the country. Whether they’re commuting, cooking dinner, or just relaxing at home, Poles continue to tune in—and this presents a golden opportunity for businesses.
💡The role and importance of Out-of-Home advertising in modern marketing strategies
Out-of-home (OOH) advertising, also known as outdoor advertising, is one of the oldest forms of promotion, dating back to ancient times. Although technological advancements and the Internet have introduced new advertising opportunities, OOH continues to play a crucial role in modern marketing strategies. In the digital age, with the growing number of online interactions, outdoor advertising offers unique benefits that are difficult to replicate through other channels.
7 Pieces of information a good brief should contain for an agency executing OOH, DOOH, and City Transport campaigns
For a successful collaboration between a client and an advertising agency executing outdoor campaigns, it is essential to provide specific information about the advertiser's expectations. Therefore, it is good to prepare a brief. This article will help you understand what such a brief should contain to ensure smooth cooperation.
Love has four paws! Mastering the art of pet food advertising🐶🐱
The desire to own a pet is very high among Poles, and once they adopt a dog or cat, they devote a lot of attention to them, focusing on proper care, including providing appropriate food. The pet food market at the beginning of 2023 was estimated at over 730 million PLN! A large part of companies' revenues is allocated to product advertising, which guarantees brand recognition and increases revenue. From this article, you will learn how to reach a pet owner and where to advertise pet food to ensure an effective advertising campaign.