Effective Ideas for Promoting Cities, Regions, and Tourist Destinations

Experiencing, living, and exploring new places has become a way of life for many people. Nowadays, we travel not just to see all those famous places we hear so much about. Values in life change, and companies should adjust their marketing communication to the needs of consumers. Since people want to travel, explore new cities and regions, it’s worth facilitating their choice of places through interesting advertisements. And these ads should be appropriately located. Here are 3 effective ideas for promoting tourist destinations.

Transit Advertising: Elevate Your Brand’s Visibility

Thousands of people travel by public transportation every day. Therefore, we encourage placing content promoting tourist destinations there. Passengers often choose public transport to get to work and then back home. In the afternoons, when buses or trams are crowded, it’s hard to pull out a book to read or reach for the phone to check on friends. That’s when passengers’ eyes turn to screens installed in buses, trams, and subways. DOOH advertising in public transportation is well-received by passengers because it provides entertainment. After a hard day’s work, people are very willing to consume simple and visually appealing content.

Therefore, it’s worth presenting them with ads promoting cities, regions, and tourist destinations at such times. A passenger who sees such an ad, precisely due to their tiredness after a full day, may be more interested in an ad related to travel and relaxation and is more likely to remember content that currently meets their needs (“I’m tired after work = yes, a vacation in such a place would be great!”).

For many years, our agency has been involved in implementing advertising campaigns for tourist regions, such as the campaign for Saxony, which showcased the most beautiful places in this region. Beautiful views presented in the commercials were what tired passengers expected after work—pleasant views that encourage exploring new places and allowing oneself to relax.

Advertising at Airports

Another effective way to advertise tourist destinations is the airport. Every day, airplanes allow travelers to reach one country from another quickly and comfortably. In the same way, you can present regions or cities worth visiting. According to various reports, OOH media are most commonly used by companies representing the tourism industry. At airports, we have access to OOH media in the form of:

• multimedia screens,
• billboards,
• panels,
• stands,
• luggage trolley wraps.

Regardless of the chosen form, the ad will be effective if it is well-prepared. Therefore, for over 10 years, we have been collaborating with cities, regions, and tourist organizations to present the best and most interesting places – sometimes those undiscovered touristically. Each time, we focus on consumer needs, i.e., experiencing the beauty of a given place, opportunities for active and passive recreation, as well as curiosities they haven’t seen before.

The airport is a good place for advertising because it’s where most travelers (both private and business) are. An aesthetically pleasing ad stays in passengers’ memories for a long time, and when choosing their next vacation spot, there’s a good chance they’ll choose the place they saw in the ad. Moreover, there are many tourists at the airport, who are a direct target group for the tourism industry. This means there’s a greater chance of conversion from the advertisement than if the ad were located, for example, in suburban areas.

Advertising in Private Clinics 

Clinics taking care of mental health is as important as taking care of physical health. Patients are increasingly being advised to plan relaxation among their long-term plans. During vacation, you can relax, forget about the daily hustle and bustle of duties, and the stress associated with work. Therefore, we encourage tourist companies to present their offers also in private clinics.

Our agency has 200 Digital Out of Home Media, which constantly display ads to patients. They can take the form of classic OOH, such as posters located in central points of clinics, as well as DOOH (electronic media), which are large screens displaying various ads.

If you’re wondering whether a clinic is a suitable place for advertising in the tourism industry, the answer is YES! Tourist advertising focuses primarily on experiencing emotions and adventures but also aims to encourage relaxation, which is important both for physical and mental health.

Who is tourist advertising for?

Tourism-related advertising is ideal for companies associated with the tourism industry in the broadest sense. In our portfolio, you’ll find ads for regions, like Kotelnica Białczańska (presented on trams), cities (Saxony showcasing its beautiful landscapes on bus screens), as well as hotels and restaurants.

Traveling involves many emotions, adventures, and new experiences. It doesn’t have to be just lying by the hotel pool. It can also be a culinary journey, which is an ideal opportunity to present in advertising exquisite dishes prepared by local restaurants. Travelers will remember the wonderful taste of a warm soup that warmed them up after a winter hike in the Tatra Mountains or the heavenly desserts prepared by pastry masters in Switzerland, more than just a hotel with a pool. And that’s where they’ll want to return—to those places that provided them with unique experiences or they’ll look for new ones to fill the next pages of their album.

Poland is a beautiful country that is still underestimated in terms of tourism by its own citizens. That’s why in our agency, we eagerly carry out all projects that present the most interesting tourist treasures of our country. The first quarter of 2024 is behind us, which means that we are starting the first tourist campaigns of the year. We still have available media, so we encourage you even more to interestingly and unobtrusively encourage Poles to visit these regions of Poland during the May holidays and summer vacations, which will provide travelers with wonderful experiences and help create memorable moments.