ADVERTISING IN MEDICAL CLINICS
Lux Med and Medicover are the two largest private medical networks in Poland. The system of LCD monitors installed in facilities allows reaching 5.5 million customers in 17 largest Polish cities. Advertising in clinics is characterized by high visibility. Patients, bored and upset with waiting for a medical appointment, glance over the screens involuntarily, and the neutral content effectively draws the attention of the viewer of all ages – especially if the patient was not prepared for long waiting in the queue and has nothing to take care of.
LCD media in medical facilities are the only form of communication with the patient who is strictly focused on his own health, the health of his family and those under his care. Undoubtedly, this is a perfect place for activities carried out as part of pharmaceutical marketing, but not only. Representatives of various professions can be met at Lux Med and Medicover waiting rooms and their interests are not focused solely on health. So the message can be just as diverse.
The campaign implemented at the Lux Med and Medicover clinics can be additionally extended with posters and leaflets in hospitals, which will be a perfect complement to the promotion. Advertising media are placed along the corridors and at the reception, thanks to which the message will always remain visible and easily accessible to hospital patients. We are the only company on the Polish market which has an information and education channel addressed directly to hospital patients in the offer.