Advertising in public transport – Wrocław
Advertising in public transport in Wroclaw is distinguished by the high reach of the campaign. Wrocław can boast of the second largest bus fleet in Poland (Warsaw is in the first place). More than 200 buses with nearly 500 advertising screens are moving around Wrocław. In 2016, large investments took place in the City Transport Company of Wrocław. The city bought 110 new buses equipped with advertising displays based on digital signage technology, which enables attractive presentation and synchronization of advertising spots. Adding newly purchased buses to the offer guarantees the high quality of multimedia carriers. Are you looking for a way to reach a wide audience? Advertising in public transport is a great idea for the promotion for both local businesses in Wroclaw and companies with nationwide coverage. Passengers are usually bored while traveling, so advertising on buses or trams catches their attention.
DIGITAL SCREENS IN BUSES
ADVERTISING FRAMES IN BUSES
Advertise in Wroclaw
Advertising on buses is not the only multimedia carriers. In our offer, we have the option of fully wrapping vehicles or the back of buses. The advantage of this type of promotion is, above all, mobility – by wrapping one bus with advertising we can show it throughout the city. However, it should be remembered that the more vehicles are wrapped, the higher probability of larger number of contacts. Fullback advertising or tram wrapping not only affect public transport users, but also drivers and passengers waiting at bus stops. This is a mobile billboard and the effectiveness of its impact is really high – one wrapped vehicle can interest potential customers in various parts of Wrocław.
Frames on buses and advertising on screens in public transport is a form that is hard to ignore. The recipient unwittingly absorbs the message coming from this form of advertising – he cannot change it or turn it off, as it is in the case of advertisements in other mass media – television, the Internet or the press. Modern screens in trams or buses not only show the route but can become a place for advertising in digital signage technology. This dynamic advertisement is ideal for emissions, for example, in trams in Wrocław. A message on monitors limited to vision is an attractive form of communication that is difficult to ignore.