Spring, oh it’s you! What advertises best in spring?

After many long, cold, and dark months, the long-awaited spring finally arrives in Poland! Along with it, the mood in society seems to be more optimistic. It’s a time when people awaken from their winter lethargy and decide to “refresh” themselves and their surroundings. So what’s the best thing to advertise in spring to make the campaign effective and grab customers’ attention? Here are our suggestions for several industries.

Fashion Industry

Spring is the perfect time to refresh your wardrobe. Heavy coats and boots are put away in favor of lighter clothing. Early spring sees consumers more willing to go shopping to fill their closets with new wardrobe pieces. Therefore, campaigns showcasing sample outfits are a good idea to give customers ready-made ideas.

Beauty Industry

Many influencers use the phrase “time to refresh,” indicating that spring is the perfect time for rejuvenating treatments to freshen up the skin after winter. It’s also an ideal time to visit beauty salons, where professionals can perform treatments that may not be suitable during summer due to excessive sun exposure, as well as replenish cosmetic bags with new products.

Fitness Industry

Anything related to sports fits perfectly into spring campaigns. People start venturing outdoors, wanting to spend more time in the fresh air. Therefore, it’s the perfect moment to advertise the latest bike models, as well as gyms and fitness clubs. The motivation to take care of oneself doubles when it’s time to shed layers of clothing and reveal the silhouette. And summer is getting closer…

Home and Garden Industry

Spring is the perfect time for the first gardening tasks and refreshing the home. Therefore, stores offering gardening and building supplies can now conduct effective advertising campaigns that increase brand awareness and contribute to revenue growth. The range can be diverse – from gardening tools to home, terrace, or garden equipment, as well as plants.

Where to advertise in spring?

Since people are increasingly spending time outdoors, outdoor campaigns or OOH are the obvious choice. These come in various forms, each with its own advantages.

One type of OOH campaign is billboards. Well-designed billboards blend seamlessly with their surroundings, serving as an integral element that encourages viewers to take a closer look.

On the other hand, if you prefer a more modern form of advertising, choose DOOH, which stands for Digital out of Home Advertising. Ads are displayed on electronic displays, which are becoming increasingly common. Their advantage lies in the ability to quickly implement content on the medium and update it remotely. You can see them at bus stops, shopping malls, office buildings, and public transportation vehicles.

Speaking of public transportation, did you know that advertising in public transport is one of the most well-received forms of advertising by consumers? Public transport passengers are much more likely to engage with ads during their commute to or from work. Especially if the ad follows basic principles and is tailored to the time, location, and route of travel. For example, presenting facts about plants and their proper care, prepared by gardening stores. Such advertising not only showcases the product but also provides valuable knowledge to those who are just starting to take an interest in the topic.

Advertising can also be displayed on public transport vehicles such as buses and trams. It’s an ideal idea for advertising travel agencies, for instance. Spring favors planning trips and choosing holiday destinations. And thanks to a well-thought-out play on words, traveling by tram or bus can be the basis for a well-designed campaign that encourages passengers to visit your travel agency.

This last solution is excellent, especially in cities where landscape laws prohibit advertising in the form of billboards. Additionally, it has a wide reach and reaches a significantly larger audience than stationary advertising. In our portfolio, you can find many campaigns implemented on and in public transport, as well as OOH and DOOH campaigns for the industries mentioned above. If you want, you too can join our satisfied customers. How to do it? Just contact us and tell us what you want to advertise. Our creative team will contact you the same day and propose a campaign suitable for you.