Industry News - page 2
💁♀️The perfect media plan – which advertising is it worth investing in?
People spend more and more time away from home: at work, at the university, shopping, traveling. Therefore, creative outdoor advertising is an excellent way to reach busy, moving audience. Thanks to advanced technology, advertisers can instantly capture and catch the consumer's attention in various public places, such as clinics, office buildings, airports, academic centres, public transport and service facilities.
👍OOH advertising means how to attract the customer’s attention
The overriding goal of advertising is to gain customer attention and direct it to the promoted product. The effect of such activities, which is a key factor in the marketing industry, is a guarantee of a long-term association of a given service or product by the consumer and recalling this product in the customer's mind when making purchases.
📌5 ways to promote your company in Warsaw
Advertising is the leverage of trade. The saying is as old as the world and we all know it, but it contains a lot of truth, too. Advertising is responsible for the process of creating product and company awareness, arouses consumer interest, and as a result - helps in obtaining the response desired by the company, i.e. purchasing or using the services offered. How to advertise effectively in large cities such as Warsaw? Outdoor, mobile and ambient advertising - there are many possibilities. We examined 5 of them.
🌎The choice and role of an advertising agency!
For many companies, advertising can seem overwhelming and mysterious. Therefore, they often ask an advertising agency to develop a marketing strategy promoting their product, service or focus on the image of a given company. However, which agency to choose from among many ones operating on the market to meet the client's expectations and let him sleep peacefully?
📌 Case Study: Sharp manufacturer of smart home electronics
Many clients are looking for a new way to reach active consumers to inform them about their products as quickly as possible and simply increase sales. Successful communication with a potential customer consists of many interconnected elements that determine the effectiveness of such activities.
📌 The best Christmas ads
Atmospheric candles and lights, a colorful Christmas tree, family time, evenings under a blanket with hot chocolate – December is the most atmospheric month of the year, which is primarily associated with Christmas.
How big is the outdoor advertising market
Outdoor advertising, also known as out-of-home (OOH) advertising, includes billboards, transit advertising, and other forms of advertising that reach consumers when they are outside of their homes. According to a report by the Outdoor Advertising Association of America (OAAA), outdoor advertising spending in the United States alone was over $8 billion in 2020. This represents a 2.6% increase from the previous year and a steady growth trend over the past decade.
👍 Effective advertising campaign
If one were to ask what the purpose of any brand is, the answer would be clear: to draw the consumer’s attention to the products and encourage their use (purchase). For this to happen, the potential buyer must learn about the existence of the proposed goods or services.
👍 Creative strategy in advertising – it all starts with an idea
Any good and effective advertising is memorable to the audience for years. It introduces new slogans into the colloquial language or generally recognizable motifs-mascots. It contributes to increasing product recognition and sales increases.
✈️Tourism Marketing, that is OOH advertising of interesting places in the world
✈️Today, traveling around the world and getting to know new places, cultures and nature is not limited by any borders. We can move to the opposite corner of the earth at any time by plane within a few/several hours. On the one hand, it is possible thanks to technologically advanced transport, and on the other hand, due to the high openness of tourist countries to visitors.
📌Strong brands always win
Countries around the world are experiencing one of the worst inflation episodes in recent history. Along with the increase in prices, the cost of living increases, reaching one of the highest levels in several years. There are many factors that influence the current situation. They certainly include the war in Ukraine, supply chain restrictions, interest rate hikes, the effects of COVID-19, rising gasoline prices and local wage pressures. What should brand owners do in this situation? How to deal with it and how to go through it?
Benefits of Out of Home Advertising
Out of home (OOH) advertising, also known as outdoor advertising, is important for several reasons. Overall, OOH advertising is a crucial component in an integrated marketing campaign, that can help to build brand awareness, drive sales and increase customer engagement.