Advertising in Medicover
Advertising in Medicover facilities is a new media network based on Digital Signage technology – one of the largest advertising trends that gives advertisers the opportunity to promote their products in the clinic. The project covers ultimately 50 locations throughout Poland, which gives nearly 2.5 million contacts per month. Screens provide measurable benefits to each group: advertisers and recipients. Patients in waiting rooms, guests, doctors and employees become a direct or indirect target group for receiving information and advertising content. Emitted content has a positive impact on patients’ experiences, and at the same time is becoming an important medium promoting products and services of every industry. The average waiting time for an appointment is 10 -15 minutes, which gives the opportunity to see (at least once) the entire advertising spot package. The carriers are placed in strategic points of the facilities, and the information is displayed continuously throughout the day. The recipient therefore is in constant contact with the promoted products and services. LCD screens in medical facilities are an ideal medium for the promotion and advertising of many products. The benefits of this kind of promotion are the improvement of innovation, competitiveness, prestige and the image of your company.