Joanna Pełech-Mikulska

Airport advertising is a premium type of out-of-home (OOH) marketing that aims to catch the attention of travelers while they...

Advertising in hospitals and GP surgeries means planning how to reach people in places they already trust. It’s more than...

Advertising in universities is no longer just putting posters on noticeboards. It’s a mix of online and offline work, and...

Advertising in public transport is a fast-growing way for brands to reach a large, mixed audience. It means placing ads...

Supermarket advertising is a mix of smart ad placement and reaching people while they shop. It puts brand messages right...

Is train advertising a good choice for your brand? Like most marketing decisions, it depends. You need to think about...

In today’s busy advertising space, a standard static poster often fades into the background. To stand out, brands are using...

The standout college ads that we fell in love with in 2025 were the University of Manchester’s “Do Things Differently,”...

Indoor advertising plays a key role in modern marketing by offering strong engagement and precise targeting that is often hard...

LED advertising has become a bright new option for brands that want to stand out from traditional media. Using high-tech...

To reach people on the move, brands need to place their messages directly into daily travel routines through transit advertising....

Advertising aims to reach the right people and influence what they do. Picking the right channel can make a big...