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Why BE Media is Your Ideal Partner for OOH, DOOH, City Transport, and Radio Advertising in Poland?!

Why BE Media is Your Ideal Partner for OOH, DOOH, City Transport, and Radio Advertising in Poland?!


Why BE Media is Your Ideal Partner for OOH, DOOH, City Transport, and Radio Advertising in Poland?!

If you’re a Marketing Director looking to expand your brand’s reach into Poland, look no further than BE Media. As a leading agency specializing in out-of-home (OOH), digital OOH (DOOH), city transport advertising, and radio advertising, we bring a wealth of experience, local expertise, and creative vision to every project. Our tailored, results-driven campaigns are designed to elevate your brand and connect it with the right audience.

The Polish Market: a growing opportunity for Advertisers

Poland, as one of Europe’s fastest-growing economies, presents an exciting opportunity for international brands to expand their reach. With a vibrant urban landscape, a tech-savvy population, and a culture of rapid consumerism, Poland offers the perfect environment for brands seeking to make an impact. However, like any market, navigating Poland’s advertising space requires a deep understanding of local nuances, regulations, and audience behavior. This is where BE Media excels.

Why Choose BE Media?

15 Years of experience and local expertise

With nearly 15 years of experience in the Polish advertising industry, BE Media understands the market from every angle. Our team of specialists knows how to craft campaigns that resonate with local consumers while ensuring they remain aligned with your global brand strategy. We’re familiar with the regulatory landscape and cultural nuances, enabling us to seamlessly navigate challenges and opportunities that foreign brands may face when entering Poland.

Comprehensive Advertising Solutions

BE Media offers an extensive portfolio of advertising formats to ensure your brand reaches its audience effectively!

Out-of-Home (OOH) Advertising

Our traditional OOH solutions cover a wide spectrum of formats, designed to make an impactful presence in the most visible areas across Poland’s cities:

  • Billboards: Strategically placed along key traffic routes, ensuring maximum exposure for your brand.
  • Posters: Ideal for targeting specific urban locations with high pedestrian foot traffic.
  • Large-Scale Installations: These prominent setups ensure your brand stands out in the most noticeable ways, capturing attention even in crowded environments.
  • Large Format Advertising: Whether it’s along busy highways or in bustling city centers, we position your brand on some of Poland’s largest and most high-profile outdoor advertising spaces.
  • Advertising Murals: For a more artistic approach, our advertising murals transform urban walls into creative, impactful messages that leave a lasting impression.

Digital Out-of-Home (DOOH) Advertising

We harness cutting-edge digital technology to provide highly engaging and interactive advertising experiences, offering brands a dynamic way to connect with audiences in premium locations:

  • Digital Billboards: Located in prime spots, our digital billboards offer vibrant, dynamic content that adapts in real time.
  • LED Screens on Streets: Your message can reach passersby and drivers alike through bright, large-format LED screens in high-traffic urban areas.
  • Advertising in Office Buildings: Directly reach professionals where they work, with targeted digital ads placed in office buildings, giving your brand valuable visibility among key decision-makers.
  • Airport Advertising: Airports are high-traffic hubs, and our DOOH ads at airports ensure your brand is seen by international travelers and affluent passengers.
  • University Advertising: Engage the younger, tech-savvy generation at key universities with digital campaigns designed to captivate students and staff alike.
  • Shopping Mall Advertising: Our placements in shopping malls position your brand in front of high-intent consumers who are already in a spending mindset.
  • Advertising in medical clinics stands out for its high visibility and credibility. Patients naturally engage with the screens, and the neutral content effectively captures the attention of viewers of all ages. TVPharma enhances the patient experience, serving as a powerful platform to promote products and services across various industries.

City Transport Advertising

We give your brand the ability to be seen on the move. Through Poland’s expansive public transport network, your ads will travel throughout the day, ensuring constant exposure to a wide audience:

  • Buses: Whether through full bus wraps or partial advertisements, your message will be seen by commuters, pedestrians, and motorists alike.
  • Trams and Metro Systems: These are key modes of transport in urban areas, and by placing your brand on trams and within metro stations, you can reach thousands of daily passengers.
  • Public Transport Networks: From local routes to national networks, our transport advertising ensures your brand is visible across Poland’s major cities, ensuring broad, daily exposure to diverse audiences.

Why Choose BE Media?

✅Proven Track Record
We have worked with numerous international brands, providing tailored advertising campaigns that have not only met but exceeded expectations. A prime example is our successful collaboration with Wrangler, where we executed a multifaceted campaign utilizing OOH, DOOH, radio and city transport ads. Each project is carefully documented with detailed reports, photographs of media placements, and even film materials, ensuring full transparency and accountability.

✅Tailored Campaigns
We don’t believe in a one-size-fits-all approach. At BE Media, every campaign is customized to suit your brand’s unique needs and objectives. Whether you want to raise brand awareness, drive engagement, or promote a specific product, we’ll design a campaign that aligns with your goals.

✅Complete Project Documentation
We understand the importance of tracking the impact and reach of your advertising investments. That’s why every campaign comes with comprehensive documentation—detailed reports, high-quality photos, and even video footage of your advertisements in action. You’ll have complete visibility of your brand’s presence in Poland, ensuring your investments are delivering value.

✅Local Expertise, Global Vision
While we specialize in the Polish market, we understand the demands of international brands. We are experts at integrating your global strategy with local market tactics, ensuring a cohesive brand message that resonates with Polish consumers.

✅End-to-End Service
From strategy and planning to execution and reporting, BE Media handles every aspect of your campaign. You’ll have a single point of contact who will manage everything, freeing up your time to focus on other priorities.

Let’s Build Your Brand in Poland Together

At BE Media, our goal is to help international brands achieve visibility and success in Poland through effective and innovative advertising campaigns. Whether you’re looking to make a big impact with OOH, engage digitally with DOOH, or create a city-wide buzz with transport advertising, we’re the partner you need.

Poland is ready for your brand. Let’s start the conversation on how we can help you reach your audience with the right message, in the right place, at the right time.

Explore our portfolio , showcasing how we’ve successfully partnered with global brands to create impactful advertising campaigns across Poland. These campaigns have delivered measurable results for leading companies, demonstrating our ability to seamlessly integrate your brand’s vision with the unique opportunities of the Polish market. Let us help you achieve similar success.

Contact us today to discover how BE Media can elevate your next advertising campaign in Poland. Fill out the form for a free quote and expert guidance!

Joanna Pełech-Mikulska

Charismatic manager of the creative and client department of BE Media agency. A graduate of economics, political science and management. The author of numerous publications in the field of advertising, marketing and persuasion in communication. She has always been associated with marketing, and above all with creative outdoor advertising. She took her first professional steps in marketing departments in the United States, where she completed a 2-year graduate internship. After returning to Poland, she worked in the Polish branch of an American technology company, where she was responsible for the company's day-to-day contacts with Polish media and key business partners. The author of texts and a traveller with a passion for singing who adheres to the principle that there are no short-cuts to success.