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Top 7 Tips to Create Eye-Catching Out-of-Home Ads

Top 7 Tips to Create Eye-Catching Out-of-Home Ads


Top 7 Tips to Create Eye-Catching Out-of-Home Ads

Creating eye-catching out-of-home advertising (OOH advertising) can be the game-changer your marketing strategies need. Billboards and digital screens are perfect for capturing the attention of your target audience.

When done right, OOH formats build brand awareness and leave a lasting impact on passers-by. As a result, OOH advertising continues to be an effective advertising channel, offering the kind of visibility that online ads might not always guarantee.

Here are the top seven tips to ensure your advertising efforts don’t go to waste.

1. Crafting a Clear and Concise Message

Out-of-home marketing requires careful consideration of your message delivery to maximise its impact. Your advertisement needs to make an immediate impression, particularly in spaces like bus advertising where viewers have limited time to engage. Here are the key elements to consider:

  • Clear messaging is absolutely essential for OOH advertising success. Like a well-crafted haiku, brevity often creates more impact than lengthy explanations, so focus on creating snappy headlines and concise text that can be quickly absorbed.
  • Brand consistency must be maintained whilst ensuring universal comprehension. There’s little value in crafting the perfect message if your audience struggles to understand it, so strike a careful balance between your brand voice and clarity.

2. Strategic Placement for Maximum Impact

Location, location, location! Placement of OOH ads is paramount.

Opt for high-traffic areas, as they naturally offer more visibility. Digital out-of-home screens in bustling city centres or along busy highways ensure that your advertisement is seen by a wide audience.

While digital technology gives more freedom in terms of animated or looped ads, traditional billboard advertising still holds power.

For campaigns that stand out, consider the local environment and the habits of the populace. What’s the rhythm of life there? Use OOH ads that sync with the local beat to capture attention effectively.

3. Embracing the Power of Digital Technology

Digital technology opens new horizons for OOH advertising. The advent of digital out-of-home (DOOH) ads allows marketers to leverage dynamic content that was previously unimaginable.

With digital billboards, you can adapt and tailor content almost instantly. This adaptability means you can cater to different times of day or special events.

Think of your digital billboard as an interactive storyteller that changes its tale depending on when and who’s listening. Animated graphics, countdowns, or live feeds on LED screens are just some of the tools at your disposal.

Programmatic digital out-of-home campaigns are on the rise, where data-driven strategies determine when and who sees your ads. It’s an excellent way to boost the effectiveness of your OOH advertising and reach its full potential.

4. Tapping into Local Relevance

Local engagement is a powerful tool in out-of-home advertising that can significantly boost your campaign’s effectiveness. When you weave your message into the local community’s fabric, you create deeper connections with your audience. Here’s how to maximise local relevance:

  • Incorporating local culture and trends into your advertising creates an authentic community connection. Using local humour, such as region-specific puns or inside jokes, can help your brand forge stronger relationships with viewers than traditional advertising approaches.
  • Digital OOH platforms offer sophisticated geo-targeting capabilities that enable location-specific messaging. By acknowledging local events, seasonal celebrations, and holidays in your campaigns, you demonstrate a genuine understanding of your audience, which often translates into increased brand loyalty.

5. Experimenting With Innovative Formats

OOH advertising offers a unique opportunity to experiment with a variety of formats. Beyond regular billboards and posters, the creative use of bus ads, lighting displays, and interactive installations can make your campaign unforgettable.

It allows you to turn your ad into a spectacle. For complex products or services, these innovative formats provide more room to express ideas and amaze potential clients.

The idea is to integrate creativity with technology, resulting in an engaging and memorable advertisement experience.

Do you want to make your billboard double as an art installation or turn a digital screen into a social media wall? The only limit is your creativity.

6. Building Brand Awareness Through Consistency

Building brand awareness takes time, but consistency pays off. An OOH campaign repeated with similar visuals and messaging reinforces recall amongst your audience.

Patterns in your marketing don’t mean redundancy but rather slight variations that make your brand unmistakable.

Switch up the details while keeping core elements. Over time, your brand will become a familiar friend to your audience, catching their eye amidst the bustling chaos of life.

7. Evaluating the Effectiveness of OOH Campaigns

Measuring the impact of your out-of-home advertising requires thorough analysis and continuous refinement. Understanding how your campaigns perform is crucial for optimising future strategies.

Here are the essential aspects of OOH campaign evaluation:

  • A comprehensive assessment approach must incorporate both quantitative and qualitative metrics. While tracking numerical data like audience reach and engagement provides concrete measurements, you shouldn’t overlook qualitative factors such as brand perception and audience sentiment.
  • Post-campaign analysis should include gathering direct feedback through surveys and audience polls and using these insights to shape and evolve your future advertising strategies. Remember that evaluation isn’t just about measuring success — it’s about creating a foundation for continuous improvement.

Our team at BE Media can help you take your digital out-of-home advertising to the next level. We have the necessary tools and expertise for comprehensive analysis and adaptation.

Contact us today!

The Bottom Line

Outdoor advertising is a time-tested method to attract more customers and make your brand more recognisable. Still, it’s not as simple as renting a billboard at the local town square and calling it a day. You need eye-catching visuals and impactful slogans to catch the attention of potential customers.

To make your ads stand out, ensure your creatives convey the message at a glance. Subtle, detailed artwork might work on a museum wall, but for outdoor ads, simplicity paired with striking visuals is key.

Creating impactful advertising includes balancing size with design elements — keeping it direct and to the point without unnecessary clutter.

Adopt the tips we shared in this article, and your OOH advertising efforts will surely bring in the results you’re looking for.

Alternatively, you can send us a message so we take care of everything for you. We have a proven track record in delivering successful digital OOH advertising campaigns. Let us ensure the success of your OOH ads!

FAQs

1. Is OOH advertising effective for small businesses?

Absolutely! OOH ads can be tailored to fit smaller budgets using strategic placements and community-focused messaging. Localised campaigns allow small businesses to compete on a larger scale, enhancing visibility in high-traffic areas.

2. How can I measure the success of my OOH campaign?

To measure OOH success, use a mix of digital analytics (for DOOH) and traditional survey methods. Foot traffic analysis, audience engagement metrics, and brand lift studies provide a holistic view of the campaign’s impact.

3. How can I make my OOH ad stand out in a crowded advertising landscape?

Use bold colours, unique designs, and innovative formats to capture attention. Consider the placement of your ad and choose locations that have high visibility. The power of OOH lies in its ability to reach audiences in their daily routines, so make sure your message is clear and compelling.

4. How can I create an interactive experience with my OOH ads?

Incorporate technology such as QR codes, augmented reality, or social media integration to create interactive experiences. These elements encourage engagement and allow viewers to connect with your brand beyond the initial exposure of the OOH ad.

Sandra Mickaniewska

A marketing manager with years of experience. She is a professional blend of right and left brain, along with heart. Throughout her career, she has created many innovative solutions for top brands. She gained her experience in performance and digital marketing agencies, while developing her creativity by creating and producing personalized and interactive videos as well as TV spots. Personally, she is a travel enthusiast and an animal lover, dedicating her attention and heart to them. Her strength lies in relationship-building skills, allowing her to grow not only brands but also the trust and loyalty of her clients.