1. Large meshes – utilizing large-format advertising

Size matters. Also in OOH advertising. The bigger it is, the more likely it will be noticed among other outdoor campaigns. At Be Media, we have access to thousands of large-format media, such as billboards and DOOH (digital-out-of-home advertising) media. Large-format LCD screens attract the attention of passersby not only with their size but also with their “moving pictures,” which always catch the eye – of both adults and younger audiences.

Large mesh advertising, i.e., large-format advertising, is very popular in these industries. It utilizes advertising billboards placed on building facades (residential, office, hotels, or shopping malls). Their huge size makes them visible from a distance, and they are impossible to ignore. They also allow for the creation of a creative design that catches the eye and sticks in the memory. Another advantage is that they are made from very durable and weather-resistant materials. This means that regardless of the weather conditions, billboards remain unchanged, do not fade, and the advertising message is always clearly visible and undistorted.

Another example that can be combined with the eco and sustainable development trend is using large-format advertising in the form of murals. Eco-friendly paints are used to create them, which absorb pollutants from the air (dust, smog, bacteria) and help clean the air in big cities. Besides their practical application, they are also an interesting alternative to large banners hung on residential or service buildings. With the right design, they can perfectly blend into the urban landscape, simultaneously enlivening it while leaving an aesthetic impression.

2. Advertising on public transport vehicles

If we were to name one type of advertising media that always works, it would be public transport vehicles, i.e., buses and trams. This mobile advertising does not go unnoticed. It is seen by passengers waiting at stops, passersby, and also car drivers passing by.

An entire bus or tram can be wrapped in advertising. A vehicle’s distinctive design will catch everyone’s attention. The advantage of this type of advertising is that it moves around the city with the vehicle, reaching a wider audience than advertising displayed in a single location.

Using the entire surface of a bus or tram allows for creating a creative and unconventional design that stands out from other advertisements and has the chance to spread on social media. Unconventional campaigns catch the eye and are widely discussed.

Find out more by reading the article: “The Most Interesting Advertisements on Public Transport Vehicles.”

3. Advertising that reaches for the stars: illumination on Warsaw Spire

If you really want to stand out, choose advertising that intrigues, has an unusual format, and encourages people to look up information about your products online or visit stores to learn more.

Warsaw Spire is the tallest building in the capital. It is visible from almost every part of Warsaw. On the top floors of the skyscraper, there are screens that allow for displaying advertising messages in the form of illumination (fun fact: the screens occupy a total of 11 floors). The campaign has a simple graphic form, does not require models or a photo session, but it attracts attention with its unique form. In the evening, when life in the capital is still bustling, but the sun has set, the advertisement is visible to everyone.

This type of DOOH campaign was chosen by H&M and Rabanne – representatives of the beauty and fashion industries who joined forces. Together, they created an extraordinary project and decided to announce their collaboration on the Warsaw Spire – a symbol of modern Warsaw.

At BE Media, we emphasize selecting the right advertising media for a given industry. In the case of the beauty and fashion industry, it is crucial to stand out among the sea of advertisements. The forms presented above guarantee the success of the campaign and help solidify a high market position. A creatively designed campaign presented in an unprecedented form catches the audience’s attention and improves the company’s image in the eyes of consumers. We have thousands of OOH and DOOH and transit advertising media that allow for the creation of creative and innovative marketing actions. On electronic media, like the aforementioned Warsaw Spire, we can display an advertisement within 72 hours! We invite you to cooperate to learn the details of our collaboration.