Our Portfolio
About Our Campaigns
Welcome to BE Media’s portfolio — a curated collection of our most impactful out-of-home (OOH) and indoor advertising campaigns across Poland.
Here’s what we offer:
- Data-Driven Decisions: We use advanced data analytics to identify high-traffic areas, demographic hotspots, and key points of interest for your target audience.
- Contextual Relevance: We consider the surrounding environment when selecting ad placements. This contextual relevance increases the likelihood that your ad will resonate with the audience.
- Negotiating Power: Our established relationships with media owners across Poland allow us to negotiate competitive rates and secure prime locations for your campaigns.
Case Studies
Our portfolio is filled with success stories that demonstrate our ability to deliver results for our clients. Here are a few examples:
Karcher
We created a memorable campaign for Karcher featuring the Cookie Monster from “Sesame Street.” This campaign generated significant buzz and increased brand awareness.
Vichy
We accompanied Vichy’s ad spots with the distribution of cosmetics samples. This allowed consumers to experience the product firsthand, leading to increased sales.
KFC
We created a visually striking campaign for KFC that targeted university students. The campaign’s intense colours and bold messaging captured the attention of this important demographic.
Tchibo
We deployed a double-decker bus covered with Tchibo branding throughout the streets of Warsaw. This created a memorable campaign that increased brand awareness.
Check out our other campaigns:
Coventry University Poland — Promotional Campaign "Get a UK Degree in Poland"
With the launch of its Wroclaw branch, Coventry University aimed to show Polish candidates that UK education is accessible locally.
At BE Media, we created a strategy using traditional and digital OOH media in major Polish cities and city bus ads. The campaign’s visibility significantly boosted interest, prompting the client to repeat it multiple times due to its success.
Samsung Campaign — "Health Always Matters"
We promoted Samsung’s new health-monitoring smartwatches in medical settings, especially premium clinics, displaying ads on modern screens to engage patients and staff.
The nationwide campaign effectively highlighted the watches’ health benefits, raising awareness and attracting new users to the brand.
ViaPlay — Launch of a New Streaming Platform in Poland
For ViaPlay’s debut in Poland, we created a unique mural in central Warsaw to showcase the platform’s appeal and unique offerings.
BE Media managed the entire process, from concept and design to execution and promotion, sparking significant interest among passersby and the media. This unconventional promotion effectively raised awareness of the new platform in a highly competitive market.
HBO — Summer Open-Air Cinema
At Warsaw’s European Square, we created an open-air cinema space for HBO Max, where movie lovers enjoyed films all summer. BE Media developed a full promotional strategy, offering an impressive audiovisual experience on a large screen.
The summer cinema became a popular attraction, drawing both residents and tourists and reinforcing HBO Max’s brand presence, becoming a staple in the city’s cultural calendar.
Angel by Thierry Mugler — The Fragrance That Captivated Warsaw
To promote Thierry Mugler’s new Angel fragrance, we focused on direct consumer experience, distributing samples on Warsaw’s streets for a personal scent encounter.
The campaign aimed to evoke emotions and leave a lasting impression, surpassing expectations as Angel became the season’s hit. BE Media created an effective, emotionally engaging campaign, highlighting the power of direct consumer connection.
Wrangler — New Collection Launch in Poland
The BE Media team designed and executed an OOH and DOOH campaign featuring modern media placements in shopping malls, murals, large-format mesh banners, and digital displays on the streets and in Class A office buildings.
A consistent aesthetic and well-thought-out strategy generated strong interest, highlighting the unique character of the Wrangler brand.
Kotelnica Tram — The Best Ski Slopes in Poland at Your Fingertips
To promote the Kotelnica ski slope, we launched a unique tram that travelled around Cracow for several months, catching the attention of locals and tourists alike.
The fully wrapped tram, highlighting the charm of winter getaways, provided the brand with high visibility, buzz, and increased tourism!
Aspirin Cardio by Bayer — Pharmacy Campaign
Utilising unique ad spaces in pharmacies across Poland, BE Media supported Bayer in promoting Aspirin Cardio. The nationwide campaign covered 500 pharmacies, where posters informed patients about Aspirin Cardio’s role in post-heart attack prevention.
This initiative reminded people of the importance of health and raised awareness of preventive care, effectively enhancing health awareness in Poland.
Muszynianka — The Water Everyone Loves
Muszynianka focuses on health and connection with customers, regularly appearing in public transport through branded trams, buses, and internal screens. It also promotes on clinic screens, staying close to those who prioritise health.
This consistent presence makes Muszynianka an integral part of daily life — and it brings results!
Rutinoscorbin — Communication Targeted at Patients
We created a campaign to promote Rutinoscorbin, supporting vitamin C deficiency and capillary fragility. Targeting patients in premium clinics, we used waiting room screens to deliver personalised, educational content.
The strategic medical setting captured health-conscious audiences, reinforcing product credibility. The nationwide reach and educational approach helped us achieve and even exceed our goals.
Sephora — QR Codes in Intercity Trains
For Sephora, we created a unique QR code campaign in Intercity trains, giving passengers quick access to the online store and current offers.
BE Media managed the design, implementation, and space rental, increasing customer engagement and satisfaction. This innovative approach helped Sephora stand out in a crowded market.
KLM — "Step Away From the Desk and Fly With KLM" Campaign
To promote KLM, we launched a campaign targeting busy professionals in Class A office buildings across Poland. Using multimedia screens in prime locations, we encouraged breaks from work and travel with KLM.
The strategy appealed to those valuing comfort and reliability in travel, delivering strong results. BE Media handled concept, execution, and location selection, earning KLM recognition and interest among potential clients.
British Council — Nationwide Campaign on Parcel Lockers
For British Council, we launched a nationwide campaign using parcel lockers as an innovative advertising medium.
Targeting active, mobile language learners, these citywide lockers boosted campaign reach and set British Council apart from competitors. BE Media handled everything from media selection to execution.
Lotto — Spectacular Promotion at Warsaw Spire
Lotto emphasises prestige and visibility with an illuminated display on Warsaw Spire. This iconic location in the heart of Warsaw enhances the brand image and draws attention, ensuring a spectacular effect.
The campaign boosts brand recognition and highlights Lotto’s presence at the centre of the action!
Imperial Brands — Employer Promotion via LedTruck
To meet Imperial Brands’ recruitment needs, we designed a two-week campaign centred on a LedTruck travelling through key city locations. This mobile, eye-catching ad targeted high-traffic areas, enhancing Imperial Brands’ image as an attractive employer.
The strategy significantly boosted applications and strengthened the brand’s visibility as a welcoming workplace.
Allegro at Warsaw Spire — A Spectacular Campaign Launch
As one of Poland’s top e-commerce platforms, Allegro commissioned a striking campaign at Warsaw Spire. This iconic location allowed us to create a dynamic light display that reflected Allegro’s modern, accessible, and engaging image, reaching online shopping enthusiasts in the city’s business hub.
The scale and interactive elements exceeded client expectations, generating strong interest and reinforcing Allegro’s image as a market leader.
Media Markt on Large-Format Displays
We executed an outdoor campaign for Media Markt on large-format displays strategically placed in high-traffic areas.
Our team managed the campaign from location selection and graphic design adjustments to final implementation, ensuring the message was both effective and aligned with the client’s needs and expectations.
Cyberpunk 2077 — CD Projekt Red
The launch of Cyberpunk 2077 was a major event in gaming, and BE Media supported it with an impressive light display on Warsaw Spire. Our design attracted fans and media attention, with spectacular lighting and dynamic graphics reflecting the game’s futuristic vibe and engaging audiences.
This campaign was a key media element boosting CD Projekt Red’s brand awareness in Poland and internationally.
Nasivin — Campaign in Premium Clinics
For Nasivin, we designed a comprehensive campaign on screens in premium clinics, reaching health-conscious patients directly. The ads were both promotional and educational, building trust in the product.
BE Media handled every aspect, from clinic selection to technical setup, ensuring maximum campaign effectiveness. The campaign received high client praise and became a staple in Nasivin’s broader TV and online marketing, effectively reinforcing the brand’s message.
Super Prezenty — Campaign in Office Buildings
Targeting office employees seeking unique experiences as gifts, we designed the Super Prezenty campaign.
Using displays in prime locations, our message reached the target audience in an engaging way. BE Media managed the entire process, from concept to execution, resulting in positive reception and interest in Super Prezenty’s offerings.
Subaru — Campaign in Premium Clinics
For the Subaru brand, we created a campaign on screens in premium clinics, effectively reaching high-demand, high-purchasing-power clients.
The advertising message focused on the brand’s key attributes — agility, speed, and unique design. The campaign generated significant interest, and its high effectiveness led the client to commit to ongoing collaboration and regular communication in these clinics.
Promotion of Internships and Employers on Campuses
In response to the needs of E&Y’s search for young talent and future employees, we implemented campaigns to promote internship offers at universities using modern LCD screens.
Ads in academic spaces allowed precise targeting of students, boosting employer brand awareness. BE Media enables employers to promote job and internship opportunities in a natural setting for students, building recognition among this attractive demographic.
Coca-Cola — Winter Ski Slopes Campaign
We executed a winter campaign for Coca-Cola, perfectly capturing the spirit of active recreation on ski slopes.
Using LED displays on popular slopes, we reached winter sports enthusiasts, positioning Coca-Cola as a natural refreshment choice. BE Media provided full service, from concept to execution, achieving a strong visual impact and positive reception.
Tchibo — Double-Decker Bus With Aromatic Coffee
We launched a double-decker bus promotion to celebrate Tchibo’s new store opening, serving aromatic coffee around the city. Each weekend attracted crowds, building excitement and interest in the new store.
BE Media handled bus branding, route planning, and event organisation, creating a memorable experience that boosted brand recognition and encouraged store visits.
TV Puls on Screens in Media Expert Stores
To boost TV Puls’s visibility, we launched a campaign on screens in Media Expert stores. Televisions displaying TV Puls content during shopping effectively captured customer attention, increasing brand awareness.
This campaign expanded TV Puls’s reach, allowing consumers to discover the station’s latest programs during their shopping experience.
Pfizer — Educational Campaigns
Each year, we execute an educational campaign for Pfizer on tick-borne encephalitis, promoting awareness and vaccination. Targeting private clinics, BE Media provided focused content in key clinic areas to reach health-conscious individuals.
This strategy not only raises awareness but also increases vaccination rates, supporting public health.
Adidas — Summer Cinema and Comprehensive Support
For Adidas, we organised ads at a summer cinema, blending relaxation with brand visibility. Ads were shown before each film, and branded loungers and blankets were available.
Additionally, we executed an illuminated campaign on Warsaw Spire, enhancing the city-centre brand presence. BE Media’s full-service approach created a positive, engaging experience for building audience connections.
MeloRadio on Parcel Lockers — Colourful Campaign
For MeloRadio’s campaign on parcel lockers, we created vibrant visuals that effectively captured attention. Carefully chosen locations ensured broad reach, boosting brand awareness.
BE Media’s colourful design made MeloRadio stand out in the urban landscape.
Mercedes — Campaign in Class A Office Buildings
BE Media launched a premium campaign for Mercedes on LCD screens in select Class A offices, targeting professionals and business leaders.
Elegant ads in high-traffic areas reinforced the brand’s luxury image, with BE Media handling everything from location selection to optimisation for maximum impact.
Red Bull on Campuses as a Symbol of Extreme Experiences and Energy
BE Media launched an LCD screen campaign across universities, targeting active, energetic students. The goal was to position Red Bull as the drink that supports young people through challenges and helps them achieve peak performance.
BE Media carefully selected screen locations and provided reports to reach the right audience at the right time.
LG — Discover the Power of Steam in Steam Washing Machines
Local Water Day Celebration With Nałęczowianka Campaign
BE Media executed a beautiful educational outdoor campaign for Nałęczowianka using billboards to highlight the story and importance of water conservation.
The campaign creatively underscores the value of water, inspiring passersby to reflect on preserving natural resources. Carefully chosen locations ensure broad audience reach.
Mazda on DOOH Screens in Class A Office Buildings
Mazda’s DOOH campaign in class A office buildings targets high-purchasing-power professionals seeking premium products. Stylish, dynamic shots of the vehicle against elegant office settings reflect the brand’s character and positioning.
BE Media ensures campaign details maximise Mazda’s appeal to this select audience.
KFC — Student Promotion on Campuses
LCD screens on campuses promote special KFC discounts for students on Tuesdays. This campaign encourages young people to enjoy KFC’s friendly atmosphere and unique deals.
BE Media strategically selected display locations to reach students at times they seek convenient, affordable meal options.
Vichy — Campaign in Premium Private Clinics With Cream Sample Distribution
Targeted at beauty and health-conscious women, this Vichy campaign runs on LCD screens in private clinics, combining product promotion with sample distribution for direct engagement.
BE Media’s precise location selection effectively reaches the target audience, creating an ideal environment for brand promotion.
HP Printers in MediaMarkt — Mobile Bus Advertising
Highlighting HP printers available at MediaMarkt through dynamic bus ads, BE Media managed depot selection and ad design to capture city residents’ attention and interest in HP’s tech solutions.
This vehicle-based campaign boosted visibility citywide, enhancing HP’s brand recognition and product interest.
Pyszne.pl — Main Partner of Outdoor Summer Cinema
Pyszne.pl promotes itself as the ideal choice for hungry viewers during outdoor summer movie screenings. With a creative approach, the campaign gains visibility, and its presence at the outdoor cinema provides a natural, contextual way to reach audiences looking for an easy meal-ordering option on summer evenings.
Nobu Hotel Warsaw — Milk Graffiti Campaign
The opening of Nobu Hotel Warsaw was supported by unique milk graffiti, an eye-catching and uncommon urban promotion. This campaign aimed to spark interest in the luxury hotel brand in Warsaw, leaving a lasting impression.
Tefal — "Taking Care of Mom's Best" in Private Clinics
Following last year’s successful “Caring is Best” campaign, Tefal continues targeting young parents. Ads for products like steam generators are displayed on clinic LCD screens, emphasising child health and family comfort. This strategic placement reaches parents at the perfect moment.
Prestige MJM — Invitation to Concerts
We aired a nationwide campaign promoting music events in partnership with Prestige MJM on over 500 TV screens in Media Expert stores.
With extensive reach, BE Media ensures broad exposure to music lovers, encouraging them to attend concerts across Poland.
Vision Express — Eye Exams Promoted in Pharmacies
Posters in pharmacies advertising free eye exams are an excellent way to promote Vision Express and highlight eye health.
Through BE Media, the campaign attracts pharmacy customers seeking health advice, making free eye exams an appealing option for a health-conscious audience.