Knowledge Base
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The outdoor advertising market has evolved dramatically over the past decade.
No longer limited to standard billboards, today’s out-of-home (OOH) advertising encompasses a diverse ecosystem of formats and technologies that reach consumers throughout their daily journeys.
In our knowledge base, we share unique insights we’ve uncovered over the years of planning and running advertising campaigns.
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OOH and ecology: how to care for the environment while advertising outdoors?
Both Millennials and Generation Z closely examine companies' actions and their impact on the environment. Consumers expect companies to support environmental protection efforts and actively work towards preserving nature. This expectation extends not only to the products but also to marketing activities. In this article, we will guide you on how you can care for the environment while using OOH advertising.
Podcasts: everything worth knowing🎧
During walks, public transport commutes, or at home while cleaning or cooking. These are the three most commonly suggested circumstances for listening to podcasts. With each passing day, new audio shows emerge, delivering knowledge on various topics in an engaging and straightforward manner. In this article, you will read about what podcasts are, the benefits they bring to companies, and how to use them to promote your brand.
Ideas for Winter Billboard Advertising
Creating captivating and effective billboard advertising during the winter season is both a challenge and an opportunity for brands. The cold weather, shorter days, and festive atmosphere provide unique elements that can be leveraged to create impactful and memorable advertising. Below, we delve into various creative strategies and design ideas for winter billboard advertising.
7 Innovative Ideas For Your Next Shopping Mall Campaign
The shopping mall is a canvas awaiting the stroke of creative advertising campaigns. By embracing interactive technologies, orchestrating consumer-engaging events, and harmonizing with the local consumer ethos, advertisers can transcend conventional boundaries and stage memorable campaigns that not only captivate the mall-goers but also escort them on a journey from mere curiosity to brand loyalty.
15 Most Creative Ads on Buildings
As brands strive to cut through the advertising clutter and resonate with their audiences, leveraging the vast expanse of urban architecture presents a compelling pathway. Through innovative, thought-provoking, and aesthetically pleasing building advertisements, brands can transcend traditional marketing boundaries, foster deeper engagement with the community, and etch a lasting impression in the ever-evolving urban tapestry.
5 Types of Indoor Advertising
Indoor advertising has become a quintessential part of modern marketing strategies, offering brands a chance to portray their messages in a more personal and engaging manner. These adverts are strategically positioned within indoor premises to catch the eye and pique the interest of consumers. Below is a list of indoor advertising methods which have proven to be effective over time.
Frequently Asked Questions
Outdoor advertising in Poland follows several pricing models depending on format and location. Traditional billboards typically operate on 2-4 week cycles with costs ranging from 2,000-15,000 PLN per period depending on location category. Premium city centre positions command premium rates, while secondary routes offer more economical options.
Digital formats generally use impression-based pricing (cost per thousand views) or time-slot systems. Most providers offer discounts for longer campaign durations and multi-location packages.
Production requirements vary by format. Standard billboards typically require 150 DPI resolution at a 1:10 scale. Digital formats accept common video formats but often require adaptation to non-standard aspect ratios. Consider Poland’s climate when selecting materials — vinyl installations during winter months require special cold-weather adhesives.
Yes, it does. Poland experiences distinct seasonal patterns affecting both audience movement and receptivity. Summer months (June-August) see increased outdoor activity and tourism, particularly in urban centres and coastal areas. Winter campaigns face reduced daylight hours but benefit from illuminated displays commanding greater attention.
While traditional OOH offers broad reach, sophisticated targeting is possible through strategic placement. Business professionals can be reached through campaigns concentrated in office districts and premium transport routes. Youth audiences cluster around universities, entertainment venues, and specific retail environments.