Industry News
Stay Updated With the Latest News
Staying ahead of industry developments is challenging. The Polish advertising market has witnessed a remarkable transformation over the past few years.
Here, we break down the most significant news so you can always stay in touch with the latest developments.
Ready to Transform Your Brand’s Visibility?
BE Media offers advertising solutions across Poland’s most impactful locations and formats. Our team combines creative excellence with strategic insight to deliver campaigns that drive measurable results.
Contact us today to discover how we can elevate your brand’s presence across Poland’s most valuable advertising spaces!
The “Healthy” brand image strategy – why is Coca-Cola launching ‘Simply Pop’?
Last week, global media reported that Coca-Cola is introducing Simply Pop, a gut-friendly carbonated drink. Another giant in the beverage and food industry has thus joined the movement towards a healthier lifestyle. But what drives the world’s largest food corporations to make such decisions?
How to advertise in Polish malls: costs, best locations & top formats
Shopping mall advertising is an extremely effective marketing tool that allows brands to reach consumers at the exact moment they are making purchasing decisions. Every day, hundreds or even thousands of people walk through shopping centers, seeking inspiration, planning purchases, or choosing products and services. This presents an ideal opportunity to capture their attention and effectively influence their buying choices.
✅ Ads: key lessons from EMEA trends for global brands
The advertising industry is evolving rapidly, and the EMEA region (Europe, Middle East, and Africa) is no exception. The latest MAGNA – EMEA MEDIA LANDSCAPE (Feb 2024) report highlights the growing importance of digital advertising, while traditional media, including OOH (Out-Of-Home) advertising, must adapt to the changing media landscape. What are the key takeaways for 2024? Let’s dive in.
Dedicated Advertising Strategies: How BeMedia creates tailor-made campaigns
In the world of outdoor advertising, standard solutions are increasingly being replaced by personalized strategies. Brands expect campaigns that not only provide visibility but also deliver real business results. At BeMedia, we meet these expectations by offering dedicated advertising strategies, precisely tailored to the needs, goals, and budgets of our clients.
Media Buying in Poland: A Step-by-Step Guide for Marketers (Types, Process, and Key Considerations)
Entering the Polish market requires a well-planned media buying strategy that aligns with local consumer behavior and advertising trends. This guide breaks down the essential steps, from choosing the right media channels to navigating negotiations and regulations. Whether you're targeting digital, traditional, or programmatic advertising, you'll gain insights to maximize your campaign’s success.
How to Measure and Improve Your Advertising Reach? Key Metrics Explained
Maximize the impact of your advertising by mastering key metrics! Learn how to measure and improve your ad reach with actionable tips and expert insights. From understanding impressions to boosting audience engagement, this guide will help you optimize your campaigns for better performance and greater success. Read on to get started!
Frequently Asked Questions
Booking timelines vary by location and format. For standard campaigns, we recommend securing space 8-12 weeks before launch. However, high-demand locations like Warsaw’s central business district or major shopping malls during holiday periods may require 6-month advance bookings. Our planning team can advise on availability for your specific requirements.
Digital content specifications vary across our network. Generally, we support standard formats, including mp4, jpg and HTML5. Resolutions range from 1080×1920 for portrait displays to 3840×2160 for premium large formats. Our technical production guide provides detailed specifications for each location type, and our design team can assist with optimisation if needed.
Absolutely. While nationwide premium campaigns require substantial investment, we offer localised solutions suitable for businesses of all sizes. Our neighbourhood networks allow targeted advertising in specific districts, while our flexible digital options enable shorter campaign durations to manage costs.