🔴Portfolio
What are our campaigns?
Our portfolio is a testament to our expertise in the field, with a diverse range of projects that showcase our ability to create unique and effective advertising solutions. From large-scale billboards to targeted transit ads, we have a proven track record of success in all areas of OOH advertising.
Our team is dedicated to staying up-to-date with the latest trends and technologies in the industry, allowing us to provide our clients with cutting-edge solutions that stand out from the competition. We conduct extensive research and analysis to ensure that our campaigns are tailored to the specific needs and goals of each client.
Our adverts can be found virtually anywhere. The spots are displayed on advertising on buses, trams, media in medical clinics, public transport, office buildings, universities, car services, billborads and on LED screens at various points of the city. Each creation is made by taking into account the specificity of a given place. This allows the campaign to achieve maximum efficiency.
The contextuality of the campaign is not the only method that gives us recognition among customers. We know a lot of ways to attract the attention of the busy recipient. In the Karcher campaign, Cookie Monster known from “Sesame Street” appeared, Vichy’s spots were accompanied by distribution of cosmetics samples, KFC advertisement displayed at universities tempted with intense colours, and during the Tchibo action, a double-decker bus covered with brand’s symbols passed the streets of Warsaw. Thanks to this, the majority of recipients, when asked about what they remembered from a given action, are able to list the most important information contained in the advertisement. Also connecting the broadcast content with the brand is not a problem for them. It follows that drivers, public transport passengers, medical clinic patients and students do not ignore the content displayed on the screens at all. It is quite the opposite – the message displayed every day is recorded in the recipient’s memory and contributes to the increase of brand awareness. However, you need to know how to grab the attention and keep the interest while displaying the spot.
Our creative team is second to none, with award-winning designers who understand how to craft compelling visuals and messaging that capture the attention of consumers. And with our media buying team, we have the ability to place your ads in the most effective and high traffic spots to get the best return on your investment.
Coventry University Poland – promotional campaign "Get a UK Degree in Poland"
With the launch of its Wrocław branch, Coventry University aimed to show Polish candidates that UK education is accessible locally. At BE Media, we created a strategy using traditional and digital OOH media in major Polish cities and city bus ads. The campaign’s visibility significantly boosted interest, prompting the client to repeat it multiple times due to its success.
Samsung campaign - "Health Always Matters"
We promoted Samsung’s new health-monitoring smartwatches in medical settings, especially premium clinics, displaying ads on modern screens to engage patients and staff. The nationwide campaign effectively highlighted the watches’ health benefits, raising awareness and attracting new users to the brand.
ViaPlay – launch of a new streaming platform in Poland
For ViaPlay’s debut in Poland, we created a unique mural in central Warsaw to showcase the platform’s appeal and unique offerings. BeMedia managed the entire process, from concept and design to execution and promotion, sparking significant interest among passersby and media. This unconventional promotion effectively raised awareness of the new platform in a highly competitive market.
HBO – Summer open-air cinema
At Warsaw’s European Square, we created an open-air cinema space for HBO Max, where movie lovers enjoyed films all summer. BE Media developed a full promotional strategy, offering an impressive audiovisual experience on a large screen. The summer cinema became a popular attraction, drawing both residents and tourists, and reinforced HBO Max’s brand presence, becoming a staple in the city’s cultural calendar.
Angel by Thierry Mugler – the fragrance that captivated Warsaw
To promote Thierry Mugler’s new Angel fragrance, we focused on direct consumer experience, distributing samples on Warsaw’s streets for a personal scent encounter. The campaign aimed to evoke emotions and leave a lasting impression, surpassing expectations as Angel became the season’s hit. BeMedia created an effective, emotionally engaging campaign, highlighting the power of direct consumer connection.
Wrangler – new collection launch in Poland
For Wrangler’s new collection campaign, the BeMedia team handled the design and execution of a multiformat OOH and DOOH strategy. We created mural designs, large-format banners, and digital displays on streets and in Class A office buildings. The cohesive aesthetic and well-planned strategy exceeded client expectations, generating strong interest and emphasizing Wrangler’s unique brand identity.
Kotelnica Tram – the best ski slopes in Poland at your fingertips
To promote the Kotelnica ski slope, we launched a unique tram that traveled around Kraków for several months, catching the attention of locals and tourists alike. The fully wrapped tram, highlighting the charm of winter getaways, provided the brand with high visibility, buzz, and increased tourism!
Aspirin Cardio by Bayer – Pharmacy campaign
Utilizing unique ad spaces in pharmacies across Poland, BeMedia supported Bayer in promoting Aspirin Cardio. The nationwide campaign covered 500 pharmacies, where posters informed patients about Aspirin Cardio’s role in post-heart attack prevention. This initiative reminded people of the importance of health and raised awareness of preventive care, effectively enhancing health awareness in Poland.
Muszynianka – the water everyone loves
Muszynianka focuses on health and connection with customers, regularly appearing in public transport through branded trams, buses, and internal screens. It also promotes on clinic screens, staying close to those who prioritize health. This consistent presence makes Muszynianka an integral part of daily life—and it works!
Rutinoscorbin – communication targeted at Patients
We created a campaign to promote Rutinoscorbin, supporting vitamin C deficiency and capillary fragility. Targeting patients in premium clinics, we used waiting room screens to deliver personalized, educational content. The strategic medical setting captured health-conscious audiences, reinforcing product credibility. The nationwide reach and educational approach helped achieve and even exceed goals.
Sephora – QR codes in InterCity trains
For Sephora, we created a unique QR code campaign in InterCity trains, giving passengers quick access to the online store and current offers. BeMedia managed the design, implementation, and space rental, increasing customer engagement and satisfaction. This innovative approach helped Sephora stand out in a crowded market.
KLM – "Step Away from the Desk and Fly with KLM" campaign
To promote KLM, we launched a campaign targeting busy professionals in Class A office buildings across Poland. Using multimedia screens in prime locations, we encouraged breaks from work and travel with KLM. The strategy appealed to those valuing comfort and reliability in travel, delivering strong results. BeMedia handled concept, execution, and location selection, earning KLM recognition and interest among potential clients.
British Council – nationwide campaign on parcel lockers
For British Council, we launched a nationwide campaign using parcel lockers as an innovative advertising medium. Targeting active, mobile language learners, these city-wide lockers boosted campaign reach and set British Council apart from competitors. BeMedia handled everything from media selection to execution.
Lotto – spectacular promotion at Warsaw Spire
Lotto emphasizes prestige and visibility with an illuminated display on Warsaw Spire. This iconic location in the heart of Warsaw enhances the brand image and draws attention, ensuring a spectacular effect. The campaign boosts brand recognition and highlights Lotto’s presence at the center of the action!
Imperial Brands – employer promotion via LedTruck
To meet Imperial Brands’ recruitment needs, we designed a two-week campaign centered on a LedTruck traveling through key city locations. This mobile, eye-catching ad targeted high-traffic areas, enhancing Imperial Brands’ image as an attractive employer. The strategy significantly boosted applications and strengthened the brand’s visibility as a welcoming workplace.
Allegro at Warsaw Spire – a spectacular campaign launch
As one of Poland’s top e-commerce platforms, Allegro commissioned a striking campaign at Warsaw Spire. This iconic location allowed us to create a dynamic light display that reflected Allegro’s modern, accessible, and engaging image, reaching online shopping enthusiasts in the city’s business hub. The scale and interactive elements exceeded client expectations, generating strong interest and reinforcing Allegro’s image as a market leader.
Media Markt on large-format displays
We executed an outdoor campaign for Media Markt on large-format displays, strategically placed in high-traffic areas. Our team managed the campaign from location selection and graphic design adjustments to final implementation, ensuring the message was both effective and aligned with the client’s needs and expectations.
Cyberpunk 2077 – CD Projekt Red
The launch of Cyberpunk 2077 was a major event in gaming, and BeMedia supported it with an impressive light display on Warsaw Spire. Our design attracted fans and media attention, with spectacular lighting and dynamic graphics reflecting the game’s futuristic vibe and engaging audiences. This campaign was a key media element boosting CD Projekt Red’s brand awareness in Poland and internationally.
Nasivin – campaign in premium clinics
For Nasivin, we designed a comprehensive campaign on screens in premium clinics, reaching health-conscious patients directly. The ads were both promotional and educational, building trust in the product. BeMedia handled every aspect, from clinic selection to technical setup, ensuring maximum campaign effectiveness. The campaign received high client praise and became a staple in Nasivin’s broader TV and online marketing, effectively reinforcing the brand’s message.
Super Prezenty – campaign in office buildings
Targeting office employees seeking unique experiences as gifts, we designed the Super Prezenty campaign. Using displays in prime locations, our message reached the target audience in an engaging way. BeMedia managed the entire process, from concept to execution, resulting in positive reception and interest in Super Prezenty’s offerings.
Subaru – campaign in premium clinics
For the Subaru brand, emphasizing its core values, we created a campaign on screens in premium clinics, effectively reaching high-demand, high-purchasing-power clients. The advertising message focused on the brand’s key attributes – agility, speed, and unique design. The campaign generated significant interest, and its high effectiveness led the client to commit to ongoing collaboration and regular communication in these clinics.
Promotion of internships and employers on campuses
In response to the needs of E&Y’s search for young talent and future employees, we implemented campaigns to promote internship offers at universities, using modern LCD screens. Ads in academic spaces allowed precise targeting of students, boosting employer brand awareness. BeMedia enables employers to promote job and internship opportunities in a natural setting for students, building recognition among this attractive demographic.
Coca-Cola – Winter Ski Slopes Campaign
We executed a winter campaign for Coca-Cola, perfectly capturing the spirit of active recreation on ski slopes. Using LED displays on popular slopes, we reached winter sports enthusiasts, positioning Coca-Cola as a natural refreshment choice. BeMedia provided full service, from concept to execution, achieving a strong visual impact and positive reception.
Tchibo – Double-Decker Bus with aromatic coffee
To celebrate Tchibo’s new store opening, we launched a double-decker bus promotion, serving aromatic coffee around the city. Each weekend attracted crowds, building excitement and interest in the new store. BeMedia handled bus branding, route planning, and event organization, creating a memorable experience that boosted brand recognition and encouraged store visits.
TV Puls on screens in Media Expert stores
To boost TV Puls’s visibility, we launched a campaign on screens in Media Expert stores. Televisions displaying TV Puls content during shopping effectively captured customer attention, increasing brand awareness. This campaign expanded TV Puls’s reach, allowing consumers to discover the station’s latest programs during their shopping experience.
Pfizer – educational campaigns
Each year, we execute an educational campaign for Pfizer on tick-borne encephalitis, promoting awareness and vaccination. Targeting private clinics, BeMedia provided focused content in key clinic areas to reach health-conscious individuals effectively. This strategy not only raises awareness but also increases vaccination rates, supporting public health.
Adidas – summer cinema and comprehensive support
For Adidas, we organized ads at a summer cinema, blending relaxation with brand visibility. Ads were shown before each film, with branded loungers and blankets available. Additionally, we executed an illuminated campaign on Warsaw Spire, enhancing city-center brand presence. BeMedia’s full-service approach created a positive, engaging experience for building audience connections.
MeloRadio on parcel lockers – colorful campaign
For MeloRadio’s campaign on parcel lockers, we created vibrant visuals that effectively captured attention. Carefully chosen locations ensured broad reach, boosting brand awareness. BeMedia colorful design made MeloRadio stand out in the urban landscape.
Mercedes – campaign in Class A office buildings
BeMedia launched a premium campaign for Mercedes on LCD screens in select Class A offices, targeting professionals and business leaders. Elegant ads in high-traffic areas reinforced the brand’s luxury image, with BeMedia handling everything from location selection to optimization for maximum impact.
Red Bull on campuses as a symbol of extreme experiences and energy
BeMedia launched an LCD screen campaign across universities, targeting active, energetic students. The goal was to position Red Bull as the drink that supports young people through challenges and helps them achieve peak performance. BeMedia carefully selected screen locations and provided effectiveness reports to reach the right audience at the right time.
LG - discover the power of steam in Steam washing machines
Local Water Day Celebration with Nałęczowianka campaign
BeMedia executed a beautiful educational outdoor campaign for Nałęczowianka using billboards to highlight the story and importance of water conservation. The campaign creatively underscores the value of water, inspiring passersby to reflect on preserving natural resources. Carefully chosen locations ensure broad audience reach.
Mazda on DOOH screens in class A office buildings
Mazda’s DOOH campaign in class A office buildings targets high-purchasing-power professionals seeking premium products. Stylish, dynamic shots of the vehicle against elegant office settings reflect the brand’s character and positioning. BeMedia ensures campaign details maximize Mazda’s appeal to this select audience.
KFC – student promotion on campuses
LCD screens on campuses promote special KFC discounts for students on Tuesdays. This campaign encourages young people to enjoy KFC’s friendly atmosphere and unique deals. BeMedia strategically selected display locations to reach students at times they seek convenient, affordable meal options.
Vichy – campaign in premium private clinics with cream sample distribution
Targeted at beauty and health-conscious women, this Vichy campaign runs on LCD screens in private clinics, combining product promotion with sample distribution for direct engagement. BeMedia’s precise location selection effectively reaches the target audience, creating an ideal environment for brand promotion.
HP printers in MediaMarkt – mobile bus advertising
Highlighting HP printers available at MediaMarkt through dynamic bus ads, BeMedia managed depot selection and ad design to capture city residents’ attention and interest in HP’s tech solutions. This vehicle-based campaign boosted visibility citywide, enhancing HP’s brand recognition and product interest.
Pyszne.pl – main partner of outdoor summer cinema
Pyszne.pl promotes itself as the ideal choice for hungry viewers during outdoor summer movie screenings. With a creative approach, the campaign gains visibility, and its presence at the outdoor cinema provides a natural, contextual way to reach audiences looking for an easy meal-ordering option on summer evenings
Nobu Hotel Warsaw – milk graffiti campaign
The opening of Nobu Hotel Warsaw was supported by unique milk graffiti, an eye-catching and uncommon urban promotion. This campaign aimed to spark interest in the luxury hotel brand in Warsaw, leaving a lasting impression. BeMedia focused on details to highlight Nobu Hotel’s modern
Tefal - “Taking care of Mom's best” in private clinics
Following last year’s successful “Caring is Best” campaign, Tefal continues targeting young parents. Ads for products like steam generators are displayed on clinic LCD screens, emphasizing child health and family comfort. This strategic placement reaches parents at the perfect moment.
Prestige MJM – invitation to concerts
A nationwide campaign promoting music events in partnership with Prestige MJM, aired on over 500 TV screens in Media Expert stores. With extensive reach, BeMedia ensures broad exposure to music lovers, encouraging them to attend concerts across Poland.
Vision Express – eye exams promoted in parmacies
Posters in pharmacies advertising free eye exams are an excellent way to promote Vision Express and highlight eye health. Through BeMedia, the campaign attracts pharmacy customers seeking health advice, making free eye exams an appealing option for a health-conscious audience.