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Outdoor Advertising Impact

Outdoor Advertising Impact


Outdoor Advertising Impact

Citylights, transit advertising, billboards, and large format advertising are all important forms of outdoor advertising that can help businesses reach their target audience effectively.

Citylights are small, illuminated advertising displays usually found in urban areas, such as bus stops, subway stations, and shopping centers. They are highly visible and can reach a large number of people, making them an effective advertising medium for businesses that want to target urban consumers.

Transit advertising involves placing ads on buses, trains, and other forms of public transportation. This type of advertising is highly effective because it reaches a captive audience that is often bored and looking for something to read or look at during their commute. It’s also an effective way to reach a diverse group of people, as public transportation is used by people from all walks of life.

Billboards are large outdoor advertising displays that are placed in high-traffic areas such as highways, major intersections, and busy streets. They are highly visible and can be seen by thousands of people each day, making them a powerful advertising medium for businesses that want to increase brand awareness and reach a wide audience.

Large format advertising refers to any type of outdoor advertising that uses oversized graphics or images to create an impact. This could include building wraps, banners, or other types of large-scale displays. Large format advertising is highly effective because it commands attention and creates a strong visual impact, making it an ideal medium for businesses that want to make a bold statement and stand out from the competition.

Working with BE Media can be highly beneficial because of their wide range of advertising media. They have access to a variety of outdoor advertising mediums, including billboards, transit advertising, and citylights, as well as large format advertising such as building wraps and banners. With their experience and expertise in the industry, they can help businesses choose the right type of advertising medium to reach their target audience effectively and maximize their return on investment.

Joanna Pełech-Mikulska

Charismatic manager of the creative and client department of BE Media agency. A graduate of economics, political science and management. The author of numerous publications in the field of advertising, marketing and persuasion in communication. She has always been associated with marketing, and above all with creative outdoor advertising. She took her first professional steps in marketing departments in the United States, where she completed a 2-year graduate internship. After returning to Poland, she worked in the Polish branch of an American technology company, where she was responsible for the company's day-to-day contacts with Polish media and key business partners. The author of texts and a traveller with a passion for singing who adheres to the principle that there are no short-cuts to success.