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OOH advertising - the oldest form of advertising that is eternal🍎

OOH advertising – the oldest form of advertising that is eternal🍎

OOH advertising – the oldest form of advertising that is eternal🍎

In the digital age, can we still talk about the existence of OOH advertising? In times when we are constantly online, is there still room for outdoor advertising? Yes! And there’s quite a lot of room for it, as this article will discuss.

What is OOH advertising?

OOH, or out-of-home advertising, encompasses all forms of advertising you see outside your home. These include billboards, advertising columns, banners on buildings, posters in shops, at bus shelters, as well as murals and now electronic displays. OOH advertising is everywhere people are.

Despite earlier criticisms of billboard advertising, it remains one of the most viewed types of ads. It is said that people spend 70% of their time outside the home. To reach potential customers, companies must follow them. Of course, you can advertise on the internet, social media, and purchase ads in ad browsers. However, more and more people are using ad blockers (especially for pop-up ads), significantly weakening the chance of reaching potential interested parties. Even if the advertised product perfectly meets the user’s needs, they won’t see the ad due to ad blockers. Then, your chance to reach them is precisely outside.

DOOH – Digital Version of Classic Posters

After many years in the advertising industry, we’ve noticed that DOOH, or digital out-of-home ads, are gaining popularity. Why? Mainly for reasons we’ve often discussed on the blog. Primarily ecology (extremely important to Generation Z). Digital screens, whether outdoors or in dedicated spaces, save on the use of materials needed for poster production, and environmental protection is very important for conscious consumers. In the age of digitization, moving pictures catch our attention – after all, that’s also why we love social media. Therefore, a short advertising message in the form of changing pictures catches the eye and allows, for example, someone waiting at a bus stop to familiarize themselves with the content of the ad. Additionally, it’s a chance to increase revenue for owners of DOOH advertising media.

Audiences get bored with standard ads they have seen many times. But they also like to follow changes and are more likely to look at the same ad if its image changes throughout the day.

Digital media take up less space and are easier to set up in areas where there is not much room. For example, consider the screens in city buses. We are sure that while riding the buses, you have seen a campaign carried out by our agency for Muszynianka company. Displayed on monitors suspended from the ceiling, they are watched more frequently than those on TV, providing “entertainment” when it is not possible to read a book or use a phone during peak hours when there are the most public transport users.

Screens are also increasingly appearing in medical facilities. This is an ideal solution because, as a representative of the medical or pharmaceutical industry, you are sure to directly reach your target group, i.e., patients and those interested in health and new developments in the industry.

Moreover, DOOH ads facilitate interaction between the recipient and the company.

A good solution is to combine different forms of advertising. As already mentioned, our Muszynianka campaign was carried out both on screens in public transport and on buses, trams, billboards, and in private clinics. In addition to displaying advertising messages inside vehicles, we reinforced the message by wrapping buses and trams. This automatically embeds the brand in the passengers’ consciousness.

Also, using advertising on trams and buses is an ideal solution when a landscape law is introduced, as in Krakow. Many billboards and banners had to disappear there, which meant a loss of advertising space for advertisers. How then to reach customers outside the home? Through advertising in or on public transport. Our portfolio contains many such campaigns. Such advertising has a very wide reach because it moves throughout Krakow and reaches a larger audience. Even while stuck in traffic, drivers can pass the time watching ads on buses. Additionally, it meets the requirements of the landscape law because it does not threaten the appearance of urban architecture and ensures cleanliness in the city.

As you can see, OOH advertising adapts to changes and expands its form. It also remains in traditional form (billboards) and, according to all market analyses, it does not seem that this form of advertising will soon disappear. On the contrary, the market is developing and offering more and more possibilities.

At Be Media, we carry out many OOH, DOOH, and City Transport advertising campaigns every year. Each time, we discover new possibilities, and our list of ideas grows with our experience. Beyond standard advertising forms, we also offer you unusual campaigns that remain in customers’ memories for a long time.

BE Media

We provide comprehensive service and implementation of Out-of-home advertising . Thanks to years of experience we know where to find your potential customers and what means to use to draw the attention to your advertising. The confidence that brands have in us is not unfounded – we simply implement effective campaigns. Despite the multitude of media in various parts of the city, we are not obtrusive. Our adverts are not very invasive – both for the user and for the urban landscape. They do not irritate but intrigue the audience. In our opinion, this is the best way for the campaign to be saved in the memory of a potential client.