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💡Blog- Ideas Avenue - page 8

👍 Effective advertising campaign

👍 Effective advertising campaign

If one were to ask what the purpose of any brand is, the answer would be clear: to draw the consumer’s attention to the products and encourage their use (purchase). For this to happen, the potential buyer must learn about the existence of the proposed goods or services.

📌 Case Study: Sharp manufacturer of smart home electronics

📌 Case Study: Sharp manufacturer of smart home electronics

Many clients are looking for a new way to reach active consumers to inform them about their products as quickly as possible and simply increase sales. Successful communication with a potential customer consists of many interconnected elements that determine the effectiveness of such activities.

🌎The choice and role of an advertising agency!

🌎The choice and role of an advertising agency!

For many companies, advertising can seem overwhelming and mysterious. Therefore, they often ask an advertising agency to develop a marketing strategy promoting their product, service or focus on the image of a given company. However, which agency to choose from among many ones operating on the market to meet the client's expectations and let him sleep peacefully?

📌5 ways to promote your company in Warsaw

📌5 ways to promote your company in Warsaw

Advertising is the leverage of trade. The saying is as old as the world and we all know it, but it contains a lot of truth, too. Advertising is responsible for the process of creating product and company awareness, arouses consumer interest, and as a result - helps in obtaining the response desired by the company, i.e. purchasing or using the services offered. How to advertise effectively in large cities such as Warsaw? Outdoor, mobile and ambient advertising - there are many possibilities. We examined 5 of them.

👍OOH advertising means how to attract the customer’s attention

👍OOH advertising means how to attract the customer’s attention

The overriding goal of advertising is to gain customer attention and direct it to the promoted product. The effect of such activities, which is a key factor in the marketing industry, is a guarantee of a long-term association of a given service or product by the consumer and recalling this product in the customer's mind when making purchases.

💁‍♀️The perfect media plan – which advertising is it worth investing in?

💁‍♀️The perfect media plan – which advertising is it worth investing in?

People spend more and more time away from home: at work, at the university, shopping, traveling. Therefore, creative outdoor advertising is an excellent way to reach busy, moving audience. Thanks to advanced technology, advertisers can instantly capture and catch the consumer's attention in various public places, such as clinics, office buildings, airports, academic centres, public transport and service facilities.