💡Blog- Ideas Avenue - page 2
Ethics in Advertising: How to Create Responsible and Transparent Advertising Campaigns?
Every advertisement is an informational message, but not every informational message is an advertisement. This distinction is significantly important when creating advertising campaigns. In an era where consumer awareness is high, creating transparent and responsible campaigns should be the goal of every company selling goods and services. What should be remembered to ensure that advertising messages are ethical?
How to effectively promote a brand using outdoor advertising mediums in combination with social media?!
Marketing must follow trends. If social media are the trend, then companies absolutely should not ignore them. Social media are a very powerful advertising medium because they are considered the most credible. But this can be further strengthened by combining social media campaigns with OOH (Out of Home) advertising. How to do it to make the campaign effective? Here are our suggestions.
Spring, oh it’s you! What advertises best in spring?
After many long, cold, and dark months, the long-awaited spring finally arrives in Poland! Along with it, the mood in society seems to be more optimistic. It's a time when people awaken from their winter lethargy and decide to "refresh" themselves and their surroundings. So what's the best thing to advertise in spring to make the campaign effective and grab customers' attention? Here are our suggestions for several industries.
Advertising in times of crisis: How to adapt advertising strategies to difficult times❓
Over the past few years, people around the world have been put to the test. The Covid-19 pandemic, followed by the outbreak of war in Ukraine, contributed to disrupting the harmony in the peaceful world and creating numerous crises. Faced with this, many companies did not know how to behave, what to do next. However, each of them should be prepared to act even in a crisis. In this article, we have included our advice on how to act in times of crisis and what actions are well perceived by consumers.
Native Advertising: How to create advertising content that seamlessly integrates with the environment?!
Did you know that native advertising is 53% more effective than banner ads? Just for this reason alone, you should consider incorporating this form of advertising into your marketing strategy. In this article, we'll give you tips on how to create good native advertising that is effective and appealing to your audience. Native advertising - according to the definition repeated by all marketing specialists - is a non-invasive form of advertising that is an integral part of media content. But what does that exactly mean? We'll explain it using the best example available.
How to create advertisements that will not be irritating to passengers?
Almost a billion passengers use public transport in Warsaw in one year! This huge number of people means that advertisers can reach a wide audience. Advertisements in public transport (buses, trams) can make the time more pleasant for passengers traveling to or from work - especially if conditions do not allow reading books or using the telephone. However, for advertising to translate into sales, it must be pleasant to read. In this article, we will tell you what, according to our advertising agency dealing with DOOH advertising in public transport, you should do to ensure that the advertising is not irritating to passengers.