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💡Blog- Ideas Avenue - page 2

Love has four paws! Mastering the art of pet food advertising🐶🐱

Love has four paws! Mastering the art of pet food advertising🐶🐱

The desire to own a pet is very high among Poles, and once they adopt a dog or cat, they devote a lot of attention to them, focusing on proper care, including providing appropriate food. The pet food market at the beginning of 2023 was estimated at over 730 million PLN! A large part of companies' revenues is allocated to product advertising, which guarantees brand recognition and increases revenue. From this article, you will learn how to reach a pet owner and where to advertise pet food to ensure an effective advertising campaign.

Timeless Outdoor Ads for Fashion and Beauty🌸

Timeless Outdoor Ads for Fashion and Beauty🌸

The fashion and beauty industries face intense competition in the market. Therefore, their advertising must stand out among the competition. One type of advertising that never goes out of style is OOH (out-of-home advertising). By using the right advertising media, a campaign can achieve great success. But how to promote outdoors to get noticed? Here are our proposals ⏫

5 reasons why customers love summer campaigns🔆

5 reasons why customers love summer campaigns🔆

Advertising campaigns are extremely popular in the summer.Why is that? Because the summer season evokes positive emotions in consumers, and everything associated with it is received more favorably. This isn't the only reason, though. Here are five reasons why it's worth conducting marketing campaigns in the summer.

Why not to give up on OOH advertising despite unpleasant experiences?

Why not to give up on OOH advertising despite unpleasant experiences?

OOH (Out-of-Home) advertising is a highly effective marketing tool that strengthens a brand's market position. Despite numerous publications and studies demonstrating the high effectiveness of this type of marketing activity, some companies abandon it due to their unpleasant experiences. This article will explain why you should not give up on OOH campaigns, even if previous ones did not yield the expected results.

OOH advertising – the oldest form of advertising that is eternal🍎

OOH advertising – the oldest form of advertising that is eternal🍎

In the digital age, can we still talk about the existence of OOH advertising? In times when we are constantly online, is there still room for outdoor advertising? Yes! And there's quite a lot of room for it, as this article will discuss. OOH, or out-of-home advertising, encompasses all forms of advertising you see outside your home. These include billboards, advertising columns, banners on buildings, posters in shops, at bus shelters, as well as murals and now electronic displays. OOH advertising is everywhere people are.

🟢Secrets of effective promotion: tried and true methods that work

🟢Secrets of effective promotion: tried and true methods that work

Brand recognition is a goal that every company strives for. Building a brand is a complex process that requires strategy, time, and the right tools. Key questions that many entrepreneurs have are: how long does it take to promote a brand, how much do I need to spend on advertising to be recognized, and which media should I choose? In this article, we will answer these questions while highlighting the benefits of using OOH (out-of-home) and transit media.