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Brand Communication & Reaching Generation Z

Brand Communication & Reaching Generation Z

Generation Z is currently a highly sought-after but simultaneously very "specific" and difficult to engage target audience. From this article, you will learn how to plan a campaign targeted at this generation and what attracts their attention. Generation Z refers to young people born between 1995 and 2009, which means they are between 15 and 29 years old – entering the job market and finishing their education. A characteristic of this generation is digitization. This age group has been familiar with modern technology from a young age. They are very comfortable with it, and their lives are mainly based on using the internet.

TOP 5: the most interesting OOH campaigns of 2023

TOP 5: the most interesting OOH campaigns of 2023

The OOH market grows stronger every year, and advertisers can execute their campaigns in various ways. At Be Media, 2023 was a year of intense work, many realized campaigns, and innovative ideas. The year 2023 is behind us, so we can summarize and highlight the most interesting OOH (Out-of-Home) campaigns of 2023. Here are a few examples from both the Polish and international markets that particularly caught our attention.

8 Mistakes in OOH Advertising You Should Avoid

8 Mistakes in OOH Advertising You Should Avoid

You have only a few seconds to capture a potential customer's attention. It's just a brief glance, but in that time, a critical eye can quickly spot mistakes or decide to never look at your ad again. As an advertising agency, we have created many ad projects. We also know what mistakes to avoid. In this post, we want to steer you away from the 8 most common mistakes we've encountered in the history of OOH advertising.

How to create an effective Bus Advertising Campaign?

How to create an effective Bus Advertising Campaign?

Bus advertising in Poland is dynamically gaining popularity as an effective outdoor advertising (OOH) method. In our article, we will present detailed guidelines for creating effective and attention-grabbing bus advertising designs. This article serves as a comprehensive guide, facilitating the planning and design of bus advertisements, to make them aesthetically pleasing, attractive, and effective in reaching the targeted audience.

Advertising is breaking out of the box! Here’s how the film “Barbie” became a hit before it even screened.

Advertising is breaking out of the box! Here’s how the film “Barbie” became a hit before it even screened.

Advertising is breaking out of the box! Here's how the film "Barbie" became a hit before it even screened. This is the first case in the history of American cinema where more was spent on marketing than on the actual film production. You probably already know which movie we're talking about. Premiering in June 2023, "Barbie" is proof that well-executed advertising pays off quickly.

Effective advertising increases sales and generates more revenue

Effective advertising increases sales and generates more revenue

Even the giants, who appear to be untouchable in the market, must continually fight for their position. Despite undeniable recognition, a massive market share, and positions that seem unassailable, they cannot afford to slow down in the realm of advertising. In fact, it is precisely this continuous investment in advertising that constitutes a key element in maintaining their success. Advertising is the element that allows both the major players in the market and smaller firms to sustain and grow. If you want to remain at the top, you cannot afford to neglect advertising.