How to create an effective Bus Advertising Campaign?
Bus advertising is rapidly gaining popularity as an effective outdoor advertising (OOH) method. In our article, we will present detailed guidelines for creating effective and attention-grabbing bus advertising designs. This article serves as a comprehensive guide, facilitating the planning and designing of bus advertisements to make them aesthetically pleasing, attractive, and effective in reaching the target audience. We will advise you on what needs to be done to prepare a good and effective design 🥁
Bus advertisements are becoming more available in a growing number of cities. However, the type of fleet and bus models available should be considered first when preparing designs. Each urban agglomeration or smaller administrative unit has a diverse bus fleet, which translates into varied ways and scope of advertising exposure. Different advertising spaces are available on Solaris buses than on Mercedes buses. Working with our agency, you will receive a full technical specification of the buses, including detailed dimensions. We will also help you prepare the design so that there are no important elements (inscriptions, facial features) on the cutting line that could distort the advertising message and cause unintended amusement among the audience.
Short, Concise, and to the Point.
Remember, the bus is always on the move. A large group of people will see your advertisement, but the time to see it is very short. Therefore, the message must be brief and specific. Easy-to-remember and catchy slogans, such as “dietary catering from 40 PLN per day” or “hotel close to the heart of Warsaw,” work well.
In motion, you only have a few seconds to catch a potential customer’s attention, so the advertisement design must be interesting. Many people might say that controversial advertisements attract the most attention, but remember that the audience for bus advertising includes people of all age groups: both older people and children. Therefore, the language and content of the advertisement should be appropriate for all age groups.
How Do Font and Colors Affect Brand Perception?
A common mistake is using too small a font size. This is because companies want to convey as much information as possible. However, that is not the purpose of bus advertising. It should be a lure. An advertisement visible from a distance has a better conversion rate and is more pleasant for potential customers. They are not tired of trying to read what is on it because you chose too small a font.
Large and bright fonts are better received. Try to avoid very bright and dark colors, which can “disappear” depending on the season. Yes, the time of year also matters in how the advertisement is perceived. In winter, buses get dirtier, due to melting snow creating mud on the roads, which affects their appearance.
Consistency – The Key to Success
Bus advertising reaches a very wide audience. The bus travels throughout the city, and the advertisement on it is noticed by almost every passerby, driver, or passenger. This guarantees new customers, unlike internet advertising, which works contextually. The search engine knows well what interests you and selects advertisements for you, both on websites and in social media. However, the power of the internet should not be underestimated, as bus advertising is often just the beginning of a customer’s journey to your company. A simple-to-remember slogan will cause the customer to start searching for your offer on the internet. Therefore, remember about consistent visual identification. The colors in bus advertisements are not insignificant, as they often help in brand recognition. For example, if I ask you to guess a company whose colors are red and white, you will surely think of Coca-Cola. Just as the yellow color is associated with McDonald’s, the colors of your brand should be the same in every advertisement. When searching on the internet, for example, for a hotel, the customer will subconsciously also look at the logo and its colors. If they are not the same as on the bus advertisement, the customer will not find you, but your competition.
We specialize in designing and implementing advertising campaigns on buses. We adjust advertising materials to the specifications of different types of vehicles, ensuring optimal use of space and visibility. We accept ready-made materials, which we will adapt in terms of specifications to the selected buses, or we create completely new ones together with the client. We realize advertising campaigns on buses in a selected city or region, as well as nationwide campaigns. Our projects stand out with exceptional aesthetics and thoughtful visualization, creating a memorable effect and ensuring market distinction.
If you come across a bus advertisement in Poland that surprises and delights you, it is probably the work of our team 😉 We warmly invite you to contact us 🚎