Holiday guide to OOH and DOOH media: how to make your brand stand out this season
The holiday season brings an increase in shopping activity, filled with joyous preparations and excitement. It’s the perfect time to leverage out-of-home (OOH) and digital out-of-home (DOOH) advertising to capture consumer attention right where they spend their time. Below, we provide a guide to the best advertising media to help you stand out in the holiday crowd and reach your target audience.
Spectacular illumination on Warsaw Spire
Nothing captures the holiday spirit like stunning light displays that transform urban spaces. The Warsaw Spire has become a city landmark, drawing the eyes of locals and tourists alike with its unique illuminated facade.
Why Choose Warsaw Spire’s Holiday Illumination? The magical glow of Warsaw Spire captivates residents and tourists alike, creating a luxurious brand image and memorable impressions that are frequently shared on social media, organically expanding your campaign’s reach.
The Warsaw Spire holiday illumination offers a unique way for your campaign to shine on the Warsaw skyline, creating a one-of-a-kind festive experience.
Office building advertising: reach people at work!
Office space advertising allows you to reach active professionals who may need a reminder of the holiday spirit and ideas for self-care or gifts for loved ones amid their busy schedules.
Advertising in office complexes is an excellent way to reach employees and executives who are open to premium and holiday shopping. It’s an ideal place to highlight promotions and events, with DOOH screens in elevators and lobbies displaying engaging content to capture attention during short breaks.
Airport advertising: target premium brands
Airport advertising is particularly effective during the holiday season when travel is at its peak. It’s the ideal medium for premium brands seeking to reach business travelers or holidaymakers.
Airport advertising reaches high-spending customers who are often looking for last-minute gift ideas. It’s a fantastic way to enhance a luxurious brand image and appeal to premium brands. DOOH screens in airports allow creative expression, displaying dynamic content that catches the attention of travelers and immerses them in a festive atmosphere.
Advertising on buses and public transit: be visible in the urban jungle
In the holiday season’s bustling urban environment, it’s essential to stay visible. Advertising on public transit allows you to reach a wide audience as they shop, commute to work, or meet with friends and family.
Public transit advertising provides continuous brand visibility across different city areas, reaching a diverse demographic and boosting brand awareness among various target groups.
Parcel locker advertising: don’t forget the packages!
The holiday season sees a surge in online shopping and package deliveries, making parcel lockers the perfect place for ads that catch consumers’ attention at the moment of pickup.
Parcel locker advertising reminds consumers of additional shopping options while they’re already in a “consumer mindset.” It provides natural visibility as the ad becomes part of their experience when picking up a package. Additionally, it allows for precise geographic targeting, especially valuable for local holiday campaigns.
Healthcare advertising: health is the priority
The holiday season is also a time to emphasize health and well-being, both physical and mental. Advertising in healthcare settings can effectively promote products and services related to wellness and a healthy lifestyle.
The holiday season brings a focus on health, and ads in medical facilities effectively promote products supporting well-being. Placing ads in waiting rooms allows for longer audience engagement, as they are more receptive to health-focused messages, ideal for promoting health and wellness products
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Summary
Each of these advertising media has unique benefits to maximize the holiday sales potential. Spectacular illuminations, office building ads, airport media, public transit advertising, lockers, and healthcare facilities all contribute to creating a festive atmosphere and boosting brand awareness. The choice of media should align with campaign goals and audience preferences.
Partnering with BeMedia gives you access to exclusive advertising spaces. Take advantage of our free quote and consultation and discover what we have to offer.