FAQ
We offer a wide range of advertising spaces – from classic OOH (out-of-home) formats to modern digital OOH (digital-out-of-home) solutions, as well as public transport advertising covering buses, trams, metro, and trains. We have extensive experience working with international clients, successfully executing campaigns tailored to global standards and local markets
Thanks to our in-house inventory and partnerships with numerous media operators across Poland, we execute both nationwide campaigns with broad reach and precisely targeted local initiatives.
Clients value us for our transparent collaboration terms, fast communication, efficient execution, and minimal formalities.
💡 Have questions? Below, you’ll find answers to the most frequently asked ones. If you need additional information or a personalized quote, 📧 contact us – we’re happy to advise and assist!
Our portfolio includes:
- Classic static formats – billboards, advertising boards, large-format banners, and citylights at bus stops.
- Modern digital formats (DOOH) – digital screens at airports, premium medical clinics, universities, office buildings, shopping malls, and parcel lockers.
- Public transport advertising – placements inside/on buses, trams, metro, and trains.
- Premium spectacular advertising – LED illumination on Warsaw Spire, the tallest office building in Poland.
We provide extensive reach and targeted audience engagement through modern OOH/DOOH media and city transport networks. We recommend only high-quality media that enhance advertising effectiveness, ensuring a strong and lasting brand presence in public spaces.
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We specialize in OOH, DOOH, and city transport advertising, offering full-service solutions – from strategy and media planning to media buying, campaign monitoring, and performance analysis.
We work with businesses of all sizes, tailoring advertising solutions to their industry and business goals. We also provide video marketing and creative ambient campaigns.
Each campaign and client is assigned a dedicated, experienced account manager who provides continuous support and consultation throughout the campaign process.
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All costs are determined individually, depending on factors such as the type of media chosen, campaign duration, and the scope of our services. We tailor each project to the client’s budget, ensuring transparency with all costs presented upfront in the quotation.
We guarantee that once all collaboration terms are agreed upon, the price remains fixed.
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The preparation and launch time for each campaign varies depending on its type.
The preparation time depends on whether we receive a ready-made design or need to create one. Our graphics and design team requires approximately 2 hours to conduct a technical review and ensure the ad is set up correctly without errors.
Regarding campaign launch time:
- DOOH (Digital Out-of-Home) campaigns can go live the same day!
- Warsaw Spire LED campaign can be launched within 72 hours. We operate quickly and efficiently😊.
- Traditional static formats (billboards, posters) usually start at the beginning or mid-month.
- Bus and tram advertising follows the same schedule as static formats – beginning or mid-month, except for LCD screens inside vehicles, which can start almost instantly.
- Train or airplane wrapping requires 3 to 6 months of advance planning due to logistical complexity.
All other campaigns are planned individually, with the launch typically at the start of a designated month.
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Absolutely! 😊 At BeMedia, we work with top-tier designers specializing in OOH advertising. They know exactly how to create ads that stand out in urban spaces.
Whether you need a design from scratch or optimization of an existing advertisement, we provide full support. Our team ensures the graphics fit the selected format, maintaining visibility, readability, and visual appeal to maximize your campaign’s impact.
And the best part? Graphic design support is included in the campaign price! It’s our way of ensuring your ad is not only visible but also effective.
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We continuously monitor campaign effectiveness, and each campaign is backed by solid data. Our clients report increased brand recognition and higher sales after launching OOH campaigns with us.
- 97% of our clients return for another campaign 😊.
- 95% recommend our services, proving their satisfaction with the results.
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If you have a specific city or region in mind, let us know, and we’ll recommend the best advertising solutions to maximize your campaign’s effectiveness
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Tram advertising is available in Kraków, Wrocław, Szczecin, Poznań, Toruń, Łódź, Gdańsk, Gdynia, Lublin, Bydgoszcz, Białystok, and Katowice.
We offer both interior ads and full tram wraps for maximum visibility.
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Billboard rental costs in Poland vary based on several key factors, including size, location, lighting options, and campaign duration.
Starting price:
Entry-level billboards are available from €800 per unit.
For maximum impact, we recommend larger, well-lit billboards, ensuring optimal visibility for both pedestrians and drivers
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Campaign durations are tailored to client needs and media type, with the following minimum exposure times:
- Static formats (billboards, large-format banners, citylights, parcel lockers, vehicle wraps) – 1 month minimum.
- DOOH formats – flexible scheduling, but minimum 1 week.
- Medical clinics, airports, shopping malls, universities – minimum 7 days (longer exposure is recommended for better results).
Long-term campaigns are most effective, building consistent brand awareness and engaging audiences at key moments.
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Yes. We do not run campaigns that:
- Violate legal regulations.
- Promote violence, sexual content, racial/religious intolerance, or human rights violations.
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Large-format advertising uses huge ad spaces for maximum exposure. It includes:
- Building wraps (office towers, shopping malls, hotels, residential skyscrapers).
- Billboards.
- Transit stops.
- Vehicle advertising (buses, trucks, company cars).
- Fence advertising.
- Posters.
It’s ideal for brands in fashion, electronics, real estate, automotive, culture, tourism, finance, and luxury goods.
More info: Large-Format Advertising
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Pricing for large-format billboards depends on several key factors, including location, campaign duration, size, and lighting options. Premium placements in high-traffic urban areas naturally command higher costs due to increased visibility and audience reach.
Starting Price: for a large-format billboard in suburban areas or smaller cities, pricing starts at €8,000 per campaign.
For maximum impact, we recommend strategically placed, illuminated billboards to ensure 24/7 visibility. Choosing the right size and location is essential to optimizing brand exposure and achieving a strong return on investment.
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Industries that frequently choose large-format banners include:
- Fashion & jewelry.
- Beauty & cosmetics.
- Tech & electronics (especially smartphone launches).
- Streaming platforms.
- Food & beverages.
- E-commerce.
- Pharmaceuticals & healthcare.
- Finance & insurance.
- Entertainment & events.
These brands leverage large-format ads to stand out in competitive markets.
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Bus advertising effectively reaches diverse audiences, making it popular among:
- Real estate developers promoting new projects.
- Food & pet brands.
- Travel & tourism (seasonal promotions).
- Fashion (seasonal collections).
- FMCG, catering, beverages (high summer activity).
Bus ads provide wide exposure and brand recall, boosting sales and awareness.
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- OOH (Out-of-Home) – traditional, static ads (billboards, citylights, vehicle wraps).
- DOOH (Digital Out-of-Home) – dynamic digital screens (animated ads, real-time updates, weather/time-based adjustments).
DOOH offers higher engagement, real-time updates, and greater flexibility.
📧 Have questions or looking for advertising solutions? Get in touch with us!
At BeMedia, we offer a wide range of Digital Out-of-Home (DOOH) advertising options, including:
- Screens inside public transport vehicles (buses, trams, metro, trains) and at transit stops.
- Digital displays in shopping malls.
- Screens in private and public medical clinics.
- Digital advertising in office buildings.
- Airport screens.
- University campus screens.
- LED screen on Warsaw Spire.
We have digital displays across multiple cities in Poland, enabling us to launch a nationwide campaign within minutes.
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Every client receives a detailed campaign report upon completion, which includes:
- Campaign duration.
- List of media placements used.
- Reach and impact data.
Throughout the campaign, we maintain constant communication with our clients, providing real-time updates on effectiveness. We also document the campaign with photos and videos.
Simply send us a request, and we will respond within 15 minutes with the latest data.
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We take pride in every campaign we execute, and public transport advertising continues to deliver outstanding results!
We’ve had the opportunity to work with a variety of brands, including:
- Diet catering companies.
- Mineral water and beverage brands.
- Real estate developers.
- Cosmetics, fashion, and automotive industries.
- Universities, schools, supermarkets, and retail stores.
We’ve also promoted cities and regions, encouraging people to explore Poland’s beauty and take part in major cultural events.
Each campaign proves the power of OOH advertising and its real impact on audiences.
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We select campaign locations individually, considering:
- Industry.
- Target audience and their behavior.
- Campaign goals.
We prioritize high-traffic locations for maximum reach. Each decision is backed by a detailed consultation with the client to ensure the campaign’s success.
📧 Have questions or looking for advertising solutions? Get in touch with us!
For these industries, we recommend a marketing mix strategy, combining different OOH formats for maximum impact.
- Pharmaceutical companies prefer TVPharma Premium screens in medical clinics, reaching patients and doctors directly.
- Beauty brands advertise in private healthcare facilities, effectively targeting women who care about both health and beauty.
- Fashion brands use bus and tram advertising, complementing large-format billboards.
- Real estate developers combine bus wraps with TVPharma exposure, ensuring a broad reach.
- Finance sector campaigns perform well on TVPharma Premium screens and prestigious displays like Warsaw Spire.
- Student-targeted financial products are best advertised through TV Student screens on university campuses.
Each industry has preferred media formats, but we always conduct a thorough market and audience analysis to ensure the best ROI for our clients.
📧 Have questions or looking for advertising solutions? Get in touch with us!
We are the only company in Poland offering a comprehensive, meticulously curated, and seamlessly structured network of advertising media that spans the entire country. This makes us the go-to partner for both large-scale nationwide campaigns and precisely targeted local initiatives.
What sets us apart is not just our access to all advertising media in Poland through strategic partnerships but also our exclusive selection of advertising spaces available only through us. This unique offering gives our clients a distinct competitive edge, ensuring their brand stands out in a crowded market.
With extensive experience working with international clients, we help global brands successfully navigate the Polish market. Our deep market expertise ensures smooth campaign execution, tailored messaging for local audiences, and seamless integration with global brand strategies.
We provide end-to-end support at every stage of the campaign – from strategic planning and media buying to performance analysis, monitoring, and detailed reporting.
Our approach is fast, transparent, and free from unnecessary complexities – a standard our clients highly value. Our team includes seasoned media planners, account specialists, creative designers, copywriters, and campaign quality auditors, all dedicated to ensuring your brand is visible exactly where it matters most.
📧 Have questions or looking for advertising solutions? Get in touch with us!
With 15 years of expertise in the OOH advertising industry, we have successfully planned and executed outdoor campaigns that enhance brand visibility, drive sales, and strengthen brand image.
We specialize in:
- Traditional OOH advertising.
- Digital OOH (DOOH) solutions.
- Transport advertising in buses, trams, metro, and trains.
Our results speak for themselves:
- 97% of our clients return for future campaigns.
- 5-star ratings on Google from satisfied customers.
We are active participants in industry conferences, both as attendees and speakers, further solidifying our position as a market expert.
Check out our portfolio for past campaigns!
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