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6 Types of OOH and DOOH Banner Ads — And How To Use Them

6 Types of OOH and DOOH Banner Ads — And How To Use Them


Joanna Pełech-Mikulska01.10.2023
6 Types of OOH and DOOH Banner Ads — And How To Use Them

In the bustling digital landscape, advertisements come in all shapes and sizes, aiming to capture audiences’ attention and convey a brand’s message effectively. Among the various advertising channels, Out of Home (OOH) and Digital Out of Home (DOOH) advertising are significant as they reach consumers in the public sphere, ensuring high visibility. Banner advertising, in particular, is a traditional yet impactful way to deliver a brand’s message. As we dive into this topic, we’ll explore six types of OOH and DOOH banner ads and discuss how businesses can utilize them for maximum effect.

Static OOH Banner Ads

Traditional static banner ads are a staple in outdoor advertising. They are placed in high-traffic areas like highways, bus stops, and shopping centers. These banners are cost-effective and provide a continuous presence in the public eye. To maximize their impact, ensure that the design is visually appealing, and the message is clear and concise.

Digital Billboards (DOOH)

Digital billboards are a modern take on traditional billboards, displaying digital content in prime locations. They offer more flexibility as the content can be updated in real-time, making them suitable for time-sensitive promotions or messages. Employ captivating visuals and minimal text to ensure your message is communicated effectively within the short attention span of passing individuals.

Transit OOH Banner Ads

Transit banner ads are placed on or within public transportation vehicles like buses, trains, and taxis. They capture the attention of commuters, making them ideal for local businesses. The key to success with transit banner ads is to have a striking design and a clear call to action, making it easy for viewers to understand the message quickly.

Interactive DOOH Ads

Interactive DOOH ads engage audiences by allowing them to interact with the advertisement through touch screens, gestures, or mobile devices. These ads provide an immersive experience and are often placed in malls, airports, or urban spaces. The interactive nature of these ads encourages audience engagement, which, in turn, boosts brand recall.

Street Furniture OOH Banner Ads

Street furniture banner ads are placed on urban furniture like bus shelters, benches, or kiosks. They blend seamlessly with the urban environment, capturing the attention of pedestrians and individuals waiting for public transport. Effective street furniture ads are designed to be in harmony with their surroundings while having a clear and compelling message.

Mobile DOOH Banner Ads

Mobile DOOH banner ads are displayed on moving vehicles or portable digital screens. They are excellent for targeting specific areas or events, providing a modern, eye-catching way to showcase a brand. It’s essential to have a strong visual appeal and a simple, clear message as the ad will be on the move, necessitating quick comprehension from the viewers.

Utilizing OOH and DOOH Banner Ads

To effectively use OOH and DOOH banner advertisements, it’s vital to understand your target audience and the locations they frequent. Start by identifying the geographical areas where your audience is most dense, and choose the appropriate type of banner ad to suit the location and audience behavior. Additionally, keep the design and message of your ad clear and engaging to ensure it captures attention and leaves a lasting impression.

Furthermore, tracking the effectiveness of your banner ads is crucial to understand their ROI and to optimize future campaigns. Utilize tracking methods like unique URLs, QR codes, or promo codes specific to each ad placement to measure the performance of your OOH and DOOH campaigns.

In conclusion, banner advertising remains a potent tool for brand visibility and message delivery in both traditional and digital realms. By strategically choosing the types of OOH and DOOH banner ads, and effectively designing and placing them, brands can significantly impact their audience and drive desired actions. With the modern twists like digital and interactive capabilities, the potential for innovative, engaging banner advertising campaigns is enormous, waiting for marketers to harness its full power.

Joanna Pełech-Mikulska

Charismatic manager of the creative and client department of BE Media agency. A graduate of economics, political science and management. The author of numerous publications in the field of advertising, marketing and persuasion in communication. She has always been associated with marketing, and above all with creative outdoor advertising. She took her first professional steps in marketing departments in the United States, where she completed a 2-year graduate internship. After returning to Poland, she worked in the Polish branch of an American technology company, where she was responsible for the company's day-to-day contacts with Polish media and key business partners. The author of texts and a traveller with a passion for singing who adheres to the principle that there are no short-cuts to success.

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