🟢Secrets of effective promotion: tried and true methods that work

Brand recognition is a goal that every company strives for. Building a brand is a complex process that requires strategy, time, and the right tools. Key questions that many entrepreneurs have are: how long does it take to promote a brand, how much do I need to spend on advertising to be recognized, and which media should I choose? In this article, we will answer these questions while highlighting the benefits of using OOH (out-of-home) and transit media.

How long does it take to promote a brand?

The time needed to promote your brand depends on many factors, such as:

• marketing budget,
• quality of the product or service,
• marketing strategy,
• uniqueness of the offer,
• time and commitment,
• competition analysis,
• use of technology,
• brand positioning,
• reputation and customer opinions,
• selection of advertising channels.

Typically, the first effects of an advertising campaign can be noticed after 3-6 months of intensive promotion. However, fully promoting a brand and achieving lasting recognition can take from a year to several years, depending on the aforementioned factors.

How much do I need to spend on advertising to be recognized?

The advertising budget is one of the key elements affecting the pace of brand building. There is no definitive answer to how much exactly needs to be spent because costs depend on the industry specifics, target market, and chosen media. However, a few general principles can be assumed:

1. Small businesses: Starting with a small budget, it is worth focusing on effective, local campaigns, which can cost from several to tens of thousands of PLN.
2. Medium-sized companies: To achieve greater visibility at the regional or national level, it is worth preparing a budget of several hundred thousand PLN annually.
3. Large companies: In the case of large nationwide campaigns, advertising budgets reach several/multiple million PLN annually.

Which media should you choose?

The choice of appropriate media depends on the campaign goals, budget, and specifics of the target market. Below are a few options:

1. Traditional media (TV, radio, press): Excellent for building broad brand awareness. The downside can be high costs.
2. Digital media (online ads, social media): Effective in reaching specific target groups, with the ability to precisely target and measure effects.
3. OOH Media and Transit Media: It is worth including them in the media plan for several reasons:

• High visibility: Ads in urban spaces and on means of transport are hard to miss. They reach a broad audience, including both residents and tourists.
• Long-term contact: The advertising message is visible for a longer time, increasing the chance of it being remembered.
• Building prestige: Advertising in strategic locations, such as city centers or popular communication routes, enhances the brand’s prestige.

Promoting a brand is a process that requires time, commitment, and a carefully thought-out strategy. A key element of effective promotion is investing in diverse media that allow reaching a broad audience. In particular, it is worth paying attention to OOH (Out-of-home) and transit media, which offer unique opportunities for communication with customers.

OOH media, such as billboards, posters, and urban space ads, allow for wide and effective reach to potential customers in their daily environment. Thanks to strategically placed advertising media, the brand can become part of the daily landscape, which favors building its recognition and memorability.

Transit media, i.e., advertisements placed in/on public transport and at stops, have the advantage of reaching people while they are on the move, often on their way to work or school. This makes the advertisement visible to a large number of people, often daily, strengthening the brand’s message and building its presence in consumer consciousness.

Investing in advertising is essentially an investment in the brand’s future. Every zloty spent on an advertising campaign, if properly planned, brings significant benefits. A well-thought-out promotional strategy allows not only for increasing brand awareness but also for building customer loyalty. Loyal customers are not only likely to return to the brand but also recommend it to others, which in the long term translates into increased sales and market position strengthening.

Effective brand promotion is a complex process that requires understanding customers’ needs and expectations, the appropriate selection of communication channels, and consistent investment in marketing activities. This way, the brand can achieve a lasting and strong market position, bringing long-term benefits.